Websites are some of the most powerful tools in a B2B business owner's arsenal. In this article, we will discuss whether you should hire a web designer or do it yourself using a website building software.

Let’s Compare The Web Designer Vs Website Builder

We were asked this question recently, “How important is it that we update our WordPress site and how often should we be doing this?” Our answer is absolutely YES, the ENTIRE website, and as soon as the new versions are released!

What Exactly Does Updating WordPress Mean?

When someone says that you need to update your WordPress, they mean everything listed under the updates tab located in the CMS (content management system) dashboard once you’re logged in. 

The Importance Of Leads To Your Business

“LEADS ARE THE METRIC THAT, AS MARKETERS, WE RELY ON. BECAUSE LEADS MEAN MONEY.” - KIPP BODNAR, HubSpot.

Generating leads - both high in quantity and quality - is a business's most important objective when trying to grow a company. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 companies feel their lead generation campaigns are effective. What gives? There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning.

What Consumers Look For

When you decide to make a purchase online, what are the things you look for before moving forward with the payment?

Most likely you’ll be asking yourself these questions:

• Will your money and personal information be safe and secure?
• Will this product or service meet or exceed my expectations?
• Will I receive my order in a timely and reliable manner when I make my transaction?

With the advancement of accessible technology, it’s easier to find good quality web developers and designers to help you redesign your company’s website. But before you start looking for a designer, consider the time that it will take before you can launch a successful website, as well as, the budget that you want to set aside for this project. Learn how to properly calculate the cost of website redesign.