Marketing Strategy & Pro Tips from Tag Marketing

How Much Does A Website Cost & What Are My Design Options

7 minute read

Before we dive into how much a website costs and your options, let's discuss why you need one to begin with.

Without a website, you might as well kiss your business goodbye. According to SCORE and a report by the Local Search Association, “Some two-thirds (63%) of consumers go online when looking for local businesses.” A website is vital to the long-term success of your company due to the fact that “81% of shoppers conduct online research before buying,” reports MineWhat.com.

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Topics: Web Design

Is Hiring A Professional Web Design Agency Really Worth It?

8 minute read

It’s tempting to get lured in by free website builders like Wix, GoDaddy, and Squarespace. They market themselves as the perfect solution for businesses of all sizes. They’ve focused on strategic marketing, emphasizing low cost, and ease of use. These builders may seem attractive at first glance, but will they meet your business’s needs?

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Topics: Web Design

Which Ecommerce Platform Is Right For Your Business [Comparison Chart]

5 minute read

View Our Side-By-Side ecommerce Platform Comparison Chart Below

You would not be able to operate your online store without an eCommerce platform. This is the software on which you build and run your online business. It is critical for other reasons, as well.

When you lease an eCommerce platform instead of building one of your own from scratch, you avoid the significant costs of developing, supporting and keeping the software up to date. The cost of developing an eCommerce website can range from $10,000 to upwards of $500,000 depending on the features you need, the company that builds it and the sales and traffic goals you set. 

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Topics: Web Design, eCommerce

Should You Hire A Professional Web Designer Or Do It Yourself?

8 minute read

Websites are some of the most powerful tools in a B2B business owner's arsenal. In this article, we will discuss whether you should hire a web designer or do it yourself using a website building software.

Let’s Compare The Web Designer Vs Website Builder

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Topics: Web Design

Website SEO Audit Tool - Free, Online & Instant Grader

4 minute read

What’s Your Score?

Getting your website found on Google, Bing & Yahoo is getting harder and more competitive every day. There are many factors that search engines consider when deciding which pages will rank and in what order for a specific search term. Some of the most important factors are quality of content, page load speed, social signals, links, security, mobile friendliness, and on-page optimization.

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Topics: Web Design, SEO

WordPress Updates: How Important Are They & Why?

4 minute read

We were asked this question recently, “How important is it that we update our WordPress site and how often should we be doing this?” Our answer is absolutely YES, the ENTIRE website, and as soon as the new versions are released!

What Exactly Does Updating WordPress Mean?

When someone says that you need to update your WordPress, they mean everything listed under the updates tab located in the CMS (content management system) dashboard once you’re logged in. 

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Topics: Web Design

10 Lead Generation Landing Page Examples Proven To Convert Into Sales

8 minute read

The Importance Of Leads To Your Business

“LEADS ARE THE METRIC THAT, AS MARKETERS, WE RELY ON. BECAUSE LEADS MEAN MONEY.” - KIPP BODNAR, HubSpot.

Generating leads - both high in quantity and quality - is a business's most important objective when trying to grow a company. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 companies feel their lead generation campaigns are effective. What gives? There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning.

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Topics: Web Design, Lead Generation, Marketing

Website Trust Seals Improve Ecommerce Sales - Here's How

4 minute read

What Consumers Look For When They're On Your Site

When you decide to make a purchase online, what are the things YOU look for before moving forward with the payment? Likely, it is the same as your potential customers.

So ask yourself these 3 questions:

  1. Will your money and personal information be safe and secure?
  2. Will this product or service meet or exceed my expectations?
  3. Will I receive my order in a timely and reliable manner when I make my transaction?
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Topics: Web Design, eCommerce

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