Content marketing is not only about writing for blogs. There are actually 6 crucial types of content marketing that will affect your viewers in different ways and reach them at various stages of their buyer’s journey.
The quality of your content is just as important for search engines as it is for your audience. In order to extend your reach to more targeted viewers, you will need to know how to incorporate these SEO friendly content writing tips into your 2016 marketing strategy. Here are some key ways to do that below.
SEO writing has been considered a work of art for most businesses striving to gain page ranks in places such as Google Search. You don’t have to invest in paid advertising anymore to gain leverage in search engine rankings. Including these four simple SEO content writing tips within your next marketing strategy to increase your organic traffic, raise page rank, and convert readers into customers or clients:
Writing quality content that attracts both your audience and search engines is a craft of its own, but it’s a great way to gain web traffic organically. Writing SEO content is not just for traffic; it’s a way to gain followers’ attention and convince them to look further into what your product or service can do for them. Here are the top five SEO writing tips that will enhance your online strategy through content.
No matter how much experience you have writing copy, content marketing and understanding your audience is completely different. And combining all three of these will absolutely generate the most effective result.
Knowing who your audience is, what they are searching for, answering their questions, solving their problems, and writing in their tone is how you will turn traffic into qualified prospects and ultimately into new customers.
Why You Should Know Your Target Audience
You want to create quality content that will grab your visitor's attention, connect them to the correct landing page on your website, and actually get them to purchase your product or service.
That's easier said than done if you don't know your target audience. Who are they? Where do they spend their time most? What are they looking for? What are their pain points?
First Off, What is SEO Content Writing?
SEO stands for search engine optimization, which helps with getting found online through a search query. Content Writing refers to developing information that will be shown to a viewer in various forms such as lists, blogs, articles, slideshows, and more. Now, lets put the two terms together: SEO Content Writing means writing content with the goal of a search engine to find it, presenting the user an opportunity to view it, and educating the user on exactly what they were searching for.
SEO, website content and business goals go hand-in-hand. If you have a website, but no one can find it, you will never hit your goals. You need the right content for the right goal, and you will need to properly SEO it to drive targeted traffic to that content.
The main stream of revenue for many businesses these days is the company’s website. It is the place where people gather information about your brand, product, or service. The sales trend shifted over the year from hard selling and cold calling to educating and qualifying leads. The whole idea of having a website is to drive your business goals further, faster and frankly if you’re not willing to spend the time &/or money it takes to get your website optimized, then you just aren’t going to be able to drive the kinds of sales you'd need to compete. Without an SEO optimized website with various unique content, your site will have a tough time being found by search engines, reaching your audience at the right stage of their buyers journey, and thus minimizing the potential number of quality leads entering your sales funnel.