Marketing Strategy & Pro Tips from Tag Marketing

4 B2B & SaaS Lead Generation Strategies for Achieving Runaway Success

6 minute read

As it turns out the biggest hurdle B2B and SaaS companies, marketing their products or services, must clear is not the number of leads generated. Yes, you read that right.

According to the results of a recent GetApp Lab study, business-to-business and software-as-a-service marketers found it most difficult to capture high-quality leads. Nearly 30% of respondents cited this as their greatest challenge.

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Topics: Lead Generation, Marketing, B2B, SaaS

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