Marketing Strategy & Pro Tips from Tag Marketing

A Bad Reputation Will Kill Your Business Before The Coronavirus Will

5 minute read

You need street cred during the coronavirus outbreak. How can you get it? By improving your online star ratings and getting more positive reviews.

  • 97% of consumers read online reviews before making a buying decision.
  • 86% of people would pay more for services from a company with higher ratings and reviews, according to Nusani.
  • RevLocal found that 42% of consumers will not use a business with less than a 3-star rating.

Uncertainty is running rampant at the moment due to the virus and economic crisis. Captain Obvious: People are dealing with a tremendous amount of stress. In times like these, when people feel like the ground beneath them keeps shifting, demonstrating that your business can help them find stable ground - even in a small way - is paramount.

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Topics: Marketing, Reputation

Best Online Reputation Management Recipe For Restaurants

3 minute read

Lackluster Reviews Were Not Appetizing

A restaurant with two locations was struggling with less than ideal online reviews due to a number of factors.

Successfully executing online reputation management for restaurants is very challenging due to all of the dynamic variables including staff, pricing, atmosphere, food and drink items and wait times.

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Topics: Marketing, Restaurant, Reputation

Get Real Results: 5 Online Reputation Management Strategies

7 minute read

When it comes to your online presence, first impressions matter very, very much. This is why online reputation management is a critical strategy for the success of your business.

Not to mention, online reputation is something that affects every organization. There is no getting away from it; it is not optional. If you fail to develop it, you leave your company vulnerable to online attacks from negative reviews, complaints on social media and any bad news that may surface about your brand.

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Topics: Marketing, Reputation

How Successful Companies Manage Their Online Reputation

6 minute read

Some people think that reputation is something that we all left behind in high school - the stuff of giggling girls in the corner whispering about that time you squirted ketchup all over yourself in the cafeteria.

However, much like the “most likely” labels assigned in yearbooks that are now collecting dust, the online reputation of your company portrays a powerful image to the world and, more importantly, your sales prospects.

So let's start off with some great statistics to build up the importance before we dive into how successful companies manage their online reputation.

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Topics: Marketing, Reputation

Online Reputation Management Companies: Their Strategies & Stats

10 minute read

Given all of the marketing strategies today that are effective at increasing leads and sales, why is online reputation management one of the most important for companies to pay attention to? It has to do largely with the availability and reach of peer-to-peer marketing (aka word of mouth) today. People can now get feedback and recommendations from fellow consumers via the Internet that they once only had access to in-person or within their own circle of family and friends.

And the vast majority of people have read your reviews or at least came across your company's rating. These online reviews have become a critical part of any effective marketing plan and for good reason.

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Topics: Marketing, Reputation

Surefire Tactics To Build A Positive Online Reputation

10 minute read

Far too many organizations wait until disaster strikes to make the investment necessary to build a positive online reputation. But there are very good reasons why you should take a proactive stance before a flurry of negative reviews surfaces or a customer complaint posted on one of your social channels turns off potential customers. It is much more difficult to mitigate damage than to prevent it. In fact, some negative content is nearly impossible to remove or override.

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Topics: Marketing, Reputation

Does Your Business Have A Good Online Reputation?

5 minute read

Publilius Syrus famously said, “A good reputation is more valuable than money.” When it comes to business, a good online reputation can help you make money.

Buyers in all industries are using digital content and internet searches to make their purchasing decisions. This shift in the commerce landscape has made online reputation powerful enough to make or break a business.

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Topics: Marketing, Reputation

How Common Are Fake Yelp Reviews?

6 minute read

Anyone who uses Yelp on a frequent basis, or relies on positive reviews to bolster their online reputation is likely familiar with the controversies surrounding fake Yelp reviews.

The two most relevant reasons are:

  1. When people or businesses pay someone to write positive reviews for their own establishments or even pressure their friends or customers to write positive reviews about them.
  2. Or to write negative reviews against YOUR Company to either benefit their own business or express a vendetta such as a disgruntled ex-employee.
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Topics: Marketing, Reputation

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