Marketing Strategy & Pro Tips from Tag Marketing

Rev-Up Online Sales With Paid Retail & eCommerce Ads: The Dynamic Duo

4 minute read

Even before anyone knew what COVID was, you probably noticed the frequency of online ads picked up day after day. Retailers and ecommerce businesses were, still are, and will continue to storm social media feeds and websites.

Why? Here are a few compelling statistics they simply cannot ignore, especially nowadays:

  • The number of online shoppers across the globe has reached over 2.14 billion. That is up from 1.66 billion in 2016.
  • Millennials spend around 6 hours per week shopping online.
  • It is projected that eCommerce will account for more than 18% of worldwide retail by the end of 2020.
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Topics: eCommerce, Marketing, PPC

Think You Don't Need Ads? Google Favors Paid Search Results

2 minute read

The Search Engine Giant’s Layout Is Optimized For Paid Results

Landing a spot “above the fold” in Google search results is becoming nearly impossible. Why? Recent changes to Google's search result pages give paid ads almost total control of the screen, especially before a user has to scroll down.

Prior to the update, 10 organic search results showed up. Now that number ranges from five to 10, with an average of seven. 

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Topics: Marketing, PPC

Invest In PPC During COVID-19 If You Want To Keep Your Business Alive

4 minute read

What is your primary marketing objective to help your business survive the economic disaster caused by COVID-19?

  1. Get leads and drive them to the end of your sales funnel
  2. Drive traffic to your website and reinforce your brand

In order to keep up with that pesky Amazon, Google recently made its advertising tool available by including unpaid, organic listings in the Shopping search results FOR FREE (yes, free - no BS, no Google Ads account or credit card needed).

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Topics: Marketing, PPC

Pay-Per-Click Marketing & Management Services That Don't Stink

2 minute read

While pay-per-click (PPC) ads offer a prime opportunity to capture and convert leads, running successful PPC campaigns can be confusing and overwhelming to those who lack the experience and knowledge to do so.   

PPC campaigns are a form of marketing strategy where ads are used to drive users to your business with a specific goal in mind. Whenever an ad is clicked, the advertiser pays a publisher.

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Topics: Marketing, PPC

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