Marketing Strategy & Pro Tips from Tag Marketing

Think You Don't Need Ads? Google Favors Paid Search Results

2 minute read

The Search Engine Giant’s Layout Is Optimized For Paid Results

Landing a spot “above the fold” in Google search results is becoming nearly impossible. Why? Recent changes to Google's search result pages give paid ads almost total control of the screen, especially before a user has to scroll down.

Prior to the update, 10 organic search results showed up. Now that number ranges from five to 10, with an average of seven. 

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Topics: Paid Search

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