Marketing Strategy & Pro Tips from Tag Marketing

How Successful Companies Manage Their Online Reputation

Posted by Megan Oster on May 3, 2019 2:40:08 PM
6 minute read

Some people think that reputation is something that we all left behind in high school - the stuff of giggling girls in the corner whispering about that time you squirted ketchup all over yourself in the cafeteria.

However, much like the “most likely” labels assigned in yearbooks that are now collecting dust, the online reputation of your company portrays a powerful image to the world and, more importantly, your sales prospects.

So let's start off with some great statistics to build up the importance before we dive into how successful companies manage their online reputation.

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Topics: Online Reputation

Online Reputation Management Companies: Their Strategies & Stats

Posted by Chris Taglia on Apr 26, 2019 6:34:29 PM
10 minute read

Given all of the marketing strategies today that are effective at increasing leads and sales, why is online reputation management one of the most important for companies to pay attention to? It has to do largely with the availability and reach of peer-to-peer marketing (aka word of mouth) today. People can now get feedback and recommendations from fellow consumers via the Internet that they once only had access to in-person or within their own circle of family and friends.

And the vast majority of people have read your reviews or at least came across your company's rating. These online reviews have become a critical part of any effective marketing plan and for good reason.

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Topics: Online Reputation

Surefire Tactics To Build A Positive Online Reputation

Posted by Chris Taglia on Apr 26, 2019 2:51:36 PM
10 minute read

Far too many organizations wait until disaster strikes to make the investment necessary to build a positive online reputation. But there are very good reasons why you should take a proactive stance before a flurry of negative reviews surfaces or a customer complaint posted on one of your social channels turns off potential customers. It is much more difficult to mitigate damage than to prevent it. In fact, some negative content is nearly impossible to remove or override.

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Topics: Online Reputation

Does Your Business Have A Good Online Reputation?

Posted by Chris Taglia on Jan 25, 2019 6:02:59 PM
5 minute read

Publilius Syrus famously said, “A good reputation is more valuable than money.” When it comes to business, a good online reputation can help you make money.

Buyers in all industries are using digital content and internet searches to make their purchasing decisions. This shift in the commerce landscape has made online reputation powerful enough to make or break a business.

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Topics: Local Marketing, Online Reputation

How Common Are Fake Reviews On Yelp?

Posted by Chris Taglia on Sep 22, 2017 2:58:17 PM
6 minute read

Anyone who uses Yelp on a frequent basis, or relies on positive reviews to bolster their online reputation is likely familiar with the controversies surrounding fake Yelp reviews.

The two most relevant reasons are:

  1. When people or businesses pay someone to write positive reviews for their own establishments or even pressure their friends or customers to write positive reviews about them.
  2. Or to write negative reviews against YOUR Company to either benefit their own business or express a vendetta such as a disgruntled ex-employee.
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Topics: Local Marketing, Online Reputation

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