Marketing Strategy & Pro Tips from Tag Marketing

Marketing Tips That Can Take Your Restaurant Off Life Support

9 minute read

The fallout of the Coronavirus pandemic has been swift, merciless and devastating for restaurant owners and their staff. Government-mandated shutdowns forced eateries to shut their doors to dine-in staff, cutting off a vital segment of customers.

In the midst of the mass layoffs occurring at restaurants across the United States, there are restaurants that have made adjustments to ramp up marketing efforts and sales.

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Topics: Marketing, Restaurant

How Does Marketing Automation Work For B2B's

7 minute read

In a way, marketing automation software is like magic for business-to-business (B2B) organizations. It directs messages to prospects and leads based on their stage of the buyer’s journey. The result? A higher level of engagement, which helps move them through the sales funnel.

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Topics: Marketing, Automation, B2B

Your B2B Needed A FREE Google My Business (GMB) Like Months Ago

4 minute read

5 Benefits Of A FREE Google My Business (GMB) Listing

It is easy to dismiss Google My Business (GMB) if you are a business-to-business (B2B) without a storefront. The FREE listing was designed primarily to showcase small to midsize local businesses. However, GMB offers a great deal of value to all types of companies including B2Bs and those that conduct all of their operations online such as eCommerce sites.

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Topics: Marketing

Why Automated Workflows Improve Ecommerce Sales & Customer Satisfaction

4 minute read

Running an eCommerce business can seem daunting for several reasons. First, capturing and maintaining customers’ interest in your products is challenging in the face of high competition. Second, it is tricky to balance an effective process for operations with a personal level of customer service.

One solution to both of these problems is setting up automated workflows. Automated workflows offer great potential for promoting internal efficiencies, increasing eCommerce revenue and improving customer satisfaction.

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Topics: eCommerce, Marketing, Automation

Rev-Up Online Sales With Paid Retail & eCommerce Ads: The Dynamic Duo

4 minute read

Even before anyone knew what COVID was, you probably noticed the frequency of online ads picked up day after day. Retailers and ecommerce businesses were, still are, and will continue to storm social media feeds and websites.

Why? Here are a few compelling statistics they simply cannot ignore, especially nowadays:

  • The number of online shoppers across the globe has reached over 2.14 billion. That is up from 1.66 billion in 2016.
  • Millennials spend around 6 hours per week shopping online.
  • It is projected that eCommerce will account for more than 18% of worldwide retail by the end of 2020.
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Topics: eCommerce, Marketing, PPC

Think You Don't Need Ads? Google Favors Paid Search Results

2 minute read

The Search Engine Giant’s Layout Is Optimized For Paid Results

Landing a spot “above the fold” in Google search results is becoming nearly impossible. Why? Recent changes to Google's search result pages give paid ads almost total control of the screen, especially before a user has to scroll down.

Prior to the update, 10 organic search results showed up. Now that number ranges from five to 10, with an average of seven. 

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Topics: Marketing, PPC

Make These Marketing Mistakes If You Want Your Business To Fail

4 minute read

Marketing During The Coronavirus Requires Treading Lightly

Right now it is far too easy to make marketing mistakes that can cost your business customers, profits and reputation including:

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Topics: Marketing

How To Effectively Market Your Re-Opening During COVID-19

5 minute read

Great, It’s Finally Time To Re-Open Your Business. Now What? 

When your brick-and-mortar business is able to reopen its doors, you may not necessarily be in a position to get back to business. Customers and employees wary of being exposed to coronavirus may worry about being in an enclosed space with other people. Furthermore, many of your customers are straining to keep their own business or lives afloat as they are in the wake of a crumbling economy. Consumers do not currently have the budget to spend exorbitant amounts of money and for a business, it takes money to make money.

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Topics: Marketing

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