Marketing Strategy & Pro Tips from Tag Marketing

Customer Lifetime Value Calculation Example & It's Importance To You

3 minute read

The Big Question Every Company Asks Themselves: How Much Profit Are We Making Off Each Customer?

This answer is so important because it determines the fate of the business currently, as well as what profits need to be made in order to allow the company to expand in the future. That is why the Customer Lifetime Value (CLV) is the single most important metric in making financial business decisions regarding Marketing, Sales, Product Development, and Customer Support. As we go more into depth on these topics, you will be able to answer these following questions on each of these areas the business standpoint.

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Topics: Business, Local Marketing

Customer Acquisition Cost: Examples + Calculations = Results

7 minute read

Customer Acquisition Cost is THE Main Metric In Determining The Success Of Your Company

Customer Acquisition Cost: example, calculation, result, and how to improve it all here and simplified for you.

Traditionally, a company had to intrigue viewers with an abrupt style of advertising, and from there they would find methods to track consumers through the decision-making process.

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Topics: Business, Local Marketing

12 Digital Marketing Metrics Your Boss Probably Doesn't Care About

7 minute read

Receiving hundreds or thousands of likes on Facebook is exciting, right? Other things such as an increase in web page views or comments on your blog post are also positive, right? While these are definitely good in terms of feedback for your marketing team, but these are most likely not what your boss actually cares about or wants to waste time discussing.

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Topics: Business, Local Marketing

6 Important Marketing Metrics Made Simple For You & Your Boss {Chart}

5 minute read

We simplified these important marketing metrics, including a cheat sheet & chart below, so you are able to show your boss trackable data that they actually care about and can actually understand such as cost-per-acquisition, customer’s lifetime value, where to best spend their budgets, and how long it will take to see returns.

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Topics: Business, Local Marketing

Is Yext Worth It, Cost & All?

5 minute read

Is Yext Powerlistings worth it? Before we dive into today's question let's discuss what it even is, how it works, and how much does it cost per location.

What is Yext?

Yext puts your business on the map from one central hub on the cloud so you can access it online wherever and whenever you want. It’s engine syncs to over 70 services in the PowerListings® Network. Yext Directories, Pages, Profiles and Reviews help businesses internationally boost their brand in their local area, drive traffic in other channels than just search, and increase sales directly and indirectly.

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Topics: Link Building, Local SEO, Local Marketing

How To Buy High Quality Links Without Getting Penalized By Google

5 minute read

Do you want to improve your business, attract more customers, & increase your volume?

Today, there are all sorts of link building strategies, free & paid, but be careful because some are scams that will plummet your rankings into oblivion. They say you can improve your local SEO by buying thousands of inbound links and it actually works for a very short time period. Until of course, Google finds out that you're participating in a black hat link building scheme. In reality a few high quality links will boost your rankings more and without worry of a Google penalty.

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Topics: Link Building, Local SEO, Local Marketing

How To Market Your Company - 4 Things to Consider

3 minute read

How To Market Your Company Products or Services?

Where Do I Begin? Every time I pick up the phone, or get an email from a potential new client, I always answer the same questions along with “where do I start?” It can be a very daunting question, and overwhelming experience trying to organize and configure a marketing budget and strategy.

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Topics: Business, Local Marketing

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