Marketing Strategy & Pro Tips from Tag Marketing

Does Your Business Have A Good Online Reputation?

5 minute read

Publilius Syrus famously said, “A good reputation is more valuable than money.” When it comes to business, a good online reputation can help you make money.

Buyers in all industries are using digital content and internet searches to make their purchasing decisions. This shift in the commerce landscape has made online reputation powerful enough to make or break a business.

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Topics: Local Marketing, Online Reputation

11 of the Best Free Advertising Ideas for Your Business

11 minute read

Advertising can be extremely costly for any business, but don't worry we have your back. We've compiled the 11 best free advertising ideas you can use to gain traction for your company. Including these techniques into your inbound marketing strategy will get your foot in the door with your audience, save you money on expensive advertising, and allow you to allocate those funds to other business aspects.

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Topics: Web Content, Local Marketing, Inbound Marketing

Content Marketing Agency Chicago: 100% Client-Focused & Result-Oriented

3 minute read

Tag Marketing is THE local content marketing agency with locations in Chicago, Brookfield, Schiller Park, Bartlett, Carol Stream, Roselle, and Geneva Illinois. Our team is 100% client-focused and result-oriented. We have been developing the right content for the right audience at the right time since 2001!

Content marketing is a long-term strategy which takes a lot of organizing, planning, retooling, and knowledge of your specific consumer's behavior. Yes it is time consuming, but well worth it. Did you know that content marketing costs 62% LESS than traditional marketing methods and generates TRIPLE the amount of leads! There is no way your business, agency, or restaurant can be competitive in the Chicago market without an effective content marketing strategy.

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Topics: Web Content, Local Marketing

The Ultimate Yext Review: ROI Case Study With Powerful Statistics

3 minute read

Powerful Yext & Local Search Stats

Yext conducted a survey of 31,000 locations:

  • Businesses who include enhanced content received 416% MORE VIEWS than those without enhanced listing features.
  • 95% of respondents reported FINDING INCORRECT INFORMATION about a business that they were searching for online.
  • 63% reported that they found incorrect information about a business "MANY TIMES."
  • 91% indicated that finding incorrect business listings has IMPACTED THEIR CUSTOMER EXPERIENCE.
  • More than 33% stated that finding incorrect information about a business had "SIGNIFICANT IMPACT" on their customer experience.

 

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Topics: Link Building, Local SEO, Local Marketing

How Effective Is Yext for Local SEO Campaigns {Infographic}

4 minute read

1) WHAT IS YEXT?

Yext is a powerful tool for local SEO and a centralized hub for your link building campaign. Yext local puts your business on the map from one cloud-based portal (there's only 1 username & 1 password) so you can access it online wherever and whenever you want. Yext Powerlistings are essentially an easy way to buy over 70 high quality inbound links to your website without the risk of getting penalized by Google.

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Topics: Link Building, Local SEO, Local Marketing

How Common Are Fake Yelp Reviews?

6 minute read

Anyone who uses Yelp on a frequent basis, or relies on positive reviews to bolster their online reputation is likely familiar with the controversies surrounding fake Yelp reviews.

The two most relevant reasons are:

  1. When people or businesses pay someone to write positive reviews for their own establishments or even pressure their friends or customers to write positive reviews about them.
  2. Or to write negative reviews against YOUR Company to either benefit their own business or express a vendetta such as a disgruntled ex-employee.
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Topics: Local Marketing, Online Reputation

How Reputation Management Can Save Your Business

5 minute read

Prior to the days of the internet and big search engines like Google, consumers learned of local businesses by way of direct mail, advertisements in the local yellow pages, word of mouth and reviews in newspapers. These days, however, the internet has opened multiple new channels for consumers to not only learn about companies, but to interact and influence a business's reputation with online reviews.

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Topics: Local Marketing, Online Reputation

Customer Lifetime Value Calculation Example & It's Importance To You

3 minute read

The Big Question Every Company Asks Themselves: How Much Profit Are We Making Off Each Customer?

This answer is so important because it determines the fate of the business currently, as well as what profits need to be made in order to allow the company to expand in the future. That is why the Customer Lifetime Value (CLV) is the single most important metric in making financial business decisions regarding Marketing, Sales, Product Development, and Customer Support. As we go more into depth on these topics, you will be able to answer these following questions on each of these areas the business standpoint.

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Topics: Business, Local Marketing

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