Marketing Strategy & Pro Tips from Tag Marketing

What Is Lead Generation?

8 minute read

Lead generation is a methodology used by marketers to excite and attract the attention of potential buyers based on research and data driven insights.

Potential buyers for products or services are segmented based on their behavioral attributes, demographics, goals and then buyer personas are created.  These buyer personas are semi fictional representations of your ideal customer for a particular product or service.

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Topics: Lead Generation, Marketing

10 Lead Generation Landing Page Examples Proven To Convert Into Sales

8 minute read

The Importance Of Leads To Your Business

“LEADS ARE THE METRIC THAT, AS MARKETERS, WE RELY ON. BECAUSE LEADS MEAN MONEY.” - KIPP BODNAR, HubSpot.

Generating leads - both high in quantity and quality - is a business's most important objective when trying to grow a company. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 companies feel their lead generation campaigns are effective. What gives? There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning.

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Topics: Web Design, Lead Generation, Marketing

Maximize Your Organic Traffic For B2B Lead Generation

4 minute read

The key to organic lead generation starts with organic traffic and what your audience is searching for on Google. Search engines are smarter than ever these days. Keyword searches are designed to pull up as much information as possible relating to the phrase or topic the user entered. Organic Google searches help the potential customer in finding the information they are looking for within their search index. This is the approach your B2B company should be taking as well, in finding and targeting your customers.

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Topics: Lead Generation, Marketing, B2B

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