Marketing Strategy & Pro Tips from Tag Marketing

LinkedIn B2B Lead Generation Expert Guide: Facts, Stats Best Uses

Posted by Chris Taglia on Apr 4, 2019 12:45:45 PM
10 minute read

LinkedIn is, by the very nature of its design, a perfect social platform for fueling B2B lead generation efforts. Just not in the same manner you would traditionally do on platforms such as Google Ads or Instagram.

With LinkedIn, you are better off running paid campaigns for people to download an eBook, register for a webinar, offer a free product sample, or promote an event. It isn't about the hard sell on LinkedIn, it is about building relationships, educating and helping others succeed. Only when they start succeeding, will you on this platform.

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Topics: Lead Generation, Guide

The Ultimate Facebook Guide for B2B Lead Generation

Posted by Chris Taglia on Mar 21, 2019 11:20:02 AM
18 minute read

As of now there are over 2.3 billion monthly active Facebook users, with an average of 1.49 billion people logging onto Facebook daily.

If your business-to-business (B2B) isn't currently utilizing an audience of this magnitude to your benefit, then you are missing out on some serious lead generation and customer acquisition.

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Topics: Lead Generation

B2B Lead Generation Services: Expertise To Generate High-Quality Leads

Posted by Chris Taglia on Feb 22, 2019 11:22:38 AM
16 minute read

Where To Find More Quality B2B Leads

The business-to-business (B2B) model focuses on selling products and/or services to other companies for a profit. In order for you to make a profit you have to make a sale, and before you make a sale you need someone willing to buy whatever it is that you’re selling.

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Topics: Lead Generation

4 B2B SaaS Lead Generation Strategies for Achieving Runaway Success

Posted by Megan Oster on Nov 30, 2018 6:06:47 PM
6 minute read

As it turns out the biggest hurdle B2B and SaaS companies, marketing their products or services, must clear is not the number of leads generated. Yes, you read that right.

According to the results of a recent GetApp Lab study, business-to-business and software-as-a-service marketers found it most difficult to capture high-quality leads. Nearly 30% of respondents cited this as their greatest challenge.

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Topics: Lead Generation

Pros & Cons of Top B2B Lead Generation Strategies [Comparison Charts]

Posted by Chris Taglia on Nov 21, 2018 9:44:14 AM
7 minute read

Lead generation is an obvious benchmark of success for any marketing campaign. It is especially important in the current business landscape, with an ever-growing number of B2B businesses around the world competing for the same customer base within each industry.

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Topics: Lead Generation

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