Reviews, Results, Comparisons & A Professional Take On Things
While there are a number of marketing software solutions available, HubSpot and Salesforce’s Pardot integration are the leaders in the market.
Each solution offers marketing capabilities such as email, website, social media and marketing automation - along with advertising. Within these marketing categories there is lead management and campaign management. Reporting and analytics allow users to track the results of campaigns, determine what does and does not work and take measures to improve upon previous campaign performance.