Marketing Strategy & Pro Tips from Tag Marketing

Is A Print Catalog Worth The Investment & How Much Does It Cost?

5 minute read

Print catalogs may seem outdated at first glance. But consider the unique opportunity print gives you. A physical book with pages a potential customer can turn is a tangible, memorable experience. It brings the shopping experience to them in unique and shareable ways. A couple or family can view a catalog together, make plans, and choose their favorite items. It creates an experience.

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Topics: Graphic Design, Catalogs

Want Your Offline Catalog To Drive Online Sales? Then This Is Vital

5 minute read

Print catalogs HAVE NOT lost their sales-generating power in 2020, as evidenced by these statistics from Xerox:

  • 57% of consumers prefer printed catalogs over digital catalogs.
  • 69% of consumers consult a printed catalog before making an online purchase.
  • Catalogs influence an average of 2.5 purchases.
  • More than 77% of recipients visit a retail store due to a catalog promotion.
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Topics: Graphic Design, Catalogs

Transform Your Digital Catalog To A Sales Powerhouse Printed Version

4 minute read

Think about how saturated the online market is with companies selling products. Good real estate in search results is at a premium and differentiating your business from competitors is challenging, to say the least. 

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Topics: Graphic Design, Catalogs

Catalog Marketing Is Essential For Supplementing Sales Now & Forever

4 minute read

No, we are not joking. Really! Catalogs are still a viable marketing tool.

How can this traditional, print marketing tool possibly hold its own against flashy digital marketing strategies? This fact might convince you:

Consumers spend an average of 15.5 minutes looking through a catalog and keep it for weeks, according to Trends and Updates, USPS.

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Topics: Graphic Design, Catalogs

Does Your Logo and Brand Stack Up?

2 minute read

Some logos are so famous that they don’t need to incorporate their company name or a tagline. There is a lot of brainstorming, testing, revisions, and money involved to get the job done right. Especially for companies on a global scale, so cultural differences don’t become a barrier.

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Topics: Graphic Design, Logo

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