Marketing Strategy & Pro Tips from Tag Marketing

Straight To The Trash Folder: The Curse Of The Coronavirus Email

4 minute read
  • Marketing email engagement has climbed to 25% higher than pre-COVID averages.
  • Conversely, sales or promotional email response rates are down over 25% from pre-COVID-19 times

Emails that lack targeting or personalization are bound to end up in recipients’ trash folders, especially during the coronavirus pandemic. People are overwhelmed and stressed out. Just think of all the emails you are currently weeding out of your inbox. However, personalized emails that speak to customers based on which part of the buyer’s journey they are at is a different matter altogether.

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Topics: Marketing, Email

6 Quick Tips About Email Marketing That Really Works

6 minute read

We get it. Your time is limited, consumer's inboxes are already very full, and there are so many different marketing channels to focus on. While it may seem tempting to forgo email marketing so that you can focus more on - say - social media or search engine optimization (SEO) efforts, our best quick tip for you is DON'T.

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Topics: Marketing, Email

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