- Marketing email engagement has climbed to 25% higher than pre-COVID averages.
- Conversely, sales or promotional email response rates are down over 25% from pre-COVID-19 times
Emails that lack targeting or personalization are bound to end up in recipients’ trash folders, especially during the coronavirus pandemic. People are overwhelmed and stressed out. Just think of all the emails you are currently weeding out of your inbox. However, personalized emails that speak to customers based on which part of the buyer’s journey they are at is a different matter altogether.