Marketing Strategy & Pro Tips from Tag Marketing

Straight To The Trash Folder: The Curse Of The Coronavirus Email

4 minute read
  • Marketing email engagement has climbed to 25% higher than pre-COVID averages.
  • Conversely, sales or promotional email response rates are down over 25% from pre-COVID-19 times

Emails that lack targeting or personalization are bound to end up in recipients’ trash folders, especially during the coronavirus pandemic. People are overwhelmed and stressed out. Just think of all the emails you are currently weeding out of your inbox. However, personalized emails that speak to customers based on which part of the buyer’s journey they are at is a different matter altogether.

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Topics: Coronavirus Marketing

COVID-19 Economic Relief As A Marketing Strategy: Earn Hero Status

3 minute read

Going overboard with special offers to the point they undercut the value of your services is never a good marketing strategy or idea. However, giving customers economic reliefs like deferred payments, late fee forgiveness, discounts and rebates during the coronavirus pandemic is a good way to demonstrate value proposition consideration to customers who may be struggling. You are doing what you can to make their lives easier and they will appreciate that.

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Topics: Coronavirus Marketing

Cute Dog Wears Hat & The Money Rolls In: COVID-19 Humor Strategy

3 minute read

Steak-ummm recently tweeted the following: “life is full of uncertainty and mystery. the more we learn the more we realize how little we know. in times of doubt and existential angst it’s comforting to know one thing for sure: frozen beef sheets are good”

Coors Light’s Made To Chill campaign plays well to the social distancing aspect of the coronavirus pandemic: “The Official Beer of Drinking in the Shower.” The accompanying image to the Coors Light campaign is of a person whose pants are down around their ankles while in the shower. It strikes a lighthearted, humorous tone that is playful rather than offensive.

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Topics: Coronavirus Marketing

CORONAVIRUS TALES FROM A CAREER MARKETER: TIME TO THROW IN THE TOWEL

5 minute read

HURRY! Stop All Marketing operations & Completely Shut Down All Actions To Generate Leads & Acquire New Customers

Now that I have your attention…

I decided to write this article to address the anxieties and concerns of my own current clients and the challenges and pain points that you as a small to medium sized business owner may be facing during the coronavirus outbreak.

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Topics: Coronavirus Marketing

Remote Marketing Agency Vs In-House Or Brick & Mortar Amid Coronavirus

4 minute read

The Tag Marketing Difference

Tag Marketing is a remote marketing agency that has been set up for well over a decade to handle the hit companies face when viral outbreaks and containment measures dramatically affect small to medium sized businesses. Unfortunately, your traditional brick & mortar marketing agencies or in-house marketing teams will be playing catch up on your dollar when timing matters most. Don't risk your businesses' survival or your employee's livelihood, get the help you need right now from experienced, disciplined, efficient, well-trained remote marketers who have been set up for success long-term.

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Topics: Coronavirus Marketing

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