The Importance Of Leads To Your Business
“LEADS ARE THE METRIC THAT, AS MARKETERS, WE RELY ON. BECAUSE LEADS MEAN MONEY.” - KIPP BODNAR, HubSpot.
Generating leads - both high in quantity and quality - is a business's most important objective when trying to grow a company. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 companies feel their lead generation campaigns are effective. What gives? There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning.