Print catalogs may seem outdated at first glance. But consider the unique opportunity print gives you. A physical book with pages a potential customer can turn is a tangible, memorable experience. It brings the shopping experience to them in unique and shareable ways. A couple or family can view a catalog together, make plans, and choose their favorite items. It creates an experience.
Print catalogs HAVE NOT lost their sales-generating power in 2020, as evidenced by these statistics from Xerox:
- 57% of consumers prefer printed catalogs over digital catalogs.
- 69% of consumers consult a printed catalog before making an online purchase.
- Catalogs influence an average of 2.5 purchases.
- More than 77% of recipients visit a retail store due to a catalog promotion.
Think about how saturated the online market is with companies selling products. Good real estate in search results is at a premium and differentiating your business from competitors is challenging, to say the least.
No, we are not joking. Really! Catalogs are still a viable marketing tool.
How can this traditional, print marketing tool possibly hold its own against flashy digital marketing strategies? This fact might convince you:
Consumers spend an average of 15.5 minutes looking through a catalog and keep it for weeks, according to Trends and Updates, USPS.