Marketing Strategy & Pro Tips from Tag Marketing

How Does Marketing Automation Work For B2B's

7 minute read

In a way, marketing automation software is like magic for business-to-business (B2B) organizations. It directs messages to prospects and leads based on their stage of the buyer’s journey. The result? A higher level of engagement, which helps move them through the sales funnel.

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Topics: Marketing, Automation, B2B

LinkedIn B2B Lead Generation Expert Guide: Facts, Stats Best Uses

10 minute read

LinkedIn is, by the very nature of its design, a perfect social platform for fueling B2B lead generation efforts. Just not in the same manner you would traditionally do on platforms such as Google Ads or Instagram.

With LinkedIn, you are better off running paid campaigns for people to download an eBook, register for a webinar, offer a free product sample, or promote an event. It isn't about the hard sell on LinkedIn, it is about building relationships, educating and helping others succeed. Only when they start succeeding, will you on this platform.

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Topics: Lead Generation, Marketing, Social, B2B

The Ultimate Facebook Guide for B2B Lead Generation

18 minute read

As of now there are over 2.3 billion monthly active Facebook users, with an average of 1.49 billion people logging onto Facebook daily.

If your business-to-business (B2B) isn't currently utilizing an audience of this magnitude to your benefit, then you are missing out on some serious lead generation and customer acquisition.

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Topics: Lead Generation, Marketing, Social, B2B

B2B Lead Generation Services: Expertise To Generate High-Quality Leads

16 minute read

Where To Find More Quality B2B Leads

The business-to-business (B2B) model focuses on selling products and/or services to other companies for a profit. In order for you to make a profit you have to make a sale, and before you make a sale you need someone willing to buy whatever it is that you’re selling.

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Topics: Lead Generation, Marketing, B2B

4 B2B & SaaS Lead Generation Strategies for Achieving Runaway Success

6 minute read

As it turns out the biggest hurdle B2B and SaaS companies, marketing their products or services, must clear is not the number of leads generated. Yes, you read that right.

According to the results of a recent GetApp Lab study, business-to-business and software-as-a-service marketers found it most difficult to capture high-quality leads. Nearly 30% of respondents cited this as their greatest challenge.

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Topics: Lead Generation, Marketing, B2B, SaaS

Pros & Cons of Top B2B Lead Generation Strategies [Comparison Charts]

7 minute read

Lead generation is an obvious benchmark of success for any marketing campaign. It is especially important in the current business landscape, with an ever-growing number of B2B businesses around the world competing for the same customer base within each industry.

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Topics: Lead Generation, Marketing, B2B

Best B2B Lead Generation Tactics To Date [Combine To Win]

17 minute read

There are a variety of B2B lead generation tactics out there today, but knowing which will work well for you, how to properly execute each and constant maintenance based off data will determine your success or failure.

Keep in mind, about 70% of your experiments, campaigns and/or tactics will fail but the 30% that succeed will be lean mean lead generating machines.

Speaking of machines, technology is changing at a rapid rate and so is how data is being processed. Terms like artificial intelligence (AI), deep learning, machine learning, internet-of-things (IOT) and data science seem to appear everywhere nowadays.

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Topics: Lead Generation, Marketing, B2B

B2B Lead Generation Companies

12 minute read

The generation of B2B leads is a complex process especially if you don’t have experience. That’s why there are lead generation marketing companies who specifically work with B2Bs. These professionals plan, execute, track and analyze your leads, strategies & campaigns so they can revise and adapt in real-time.

Developing a high-level strategy that includes research, creating buyer personas, segmenting potential lead into list, automation, targeting, attracting, converting, nurturing and closing leads is daunting, especially when you have a business to operate.

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Topics: Lead Generation, Marketing, B2B

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