In a way, marketing automation software is like magic for business-to-business (B2B) organizations. It directs messages to prospects and leads based on their stage of the buyer’s journey. The result? A higher level of engagement, which helps move them through the sales funnel.
LinkedIn is, by the very nature of its design, a perfect social platform for fueling B2B lead generation efforts. Just not in the same manner you would traditionally do on platforms such as Google Ads or Instagram.
With LinkedIn, you are better off running paid campaigns for people to download an eBook, register for a webinar, offer a free product sample, or promote an event. It isn't about the hard sell on LinkedIn, it is about building relationships, educating and helping others succeed. Only when they start succeeding, will you on this platform.
As of now there are over 2.3 billion monthly active Facebook users, with an average of 1.49 billion people logging onto Facebook daily.
If your business-to-business (B2B) isn't currently utilizing an audience of this magnitude to your benefit, then you are missing out on some serious lead generation and customer acquisition.
Where To Find More Quality B2B Leads
The business-to-business (B2B) model focuses on selling products and/or services to other companies for a profit. In order for you to make a profit you have to make a sale, and before you make a sale you need someone willing to buy whatever it is that you’re selling.
As it turns out the biggest hurdle B2B and SaaS companies, marketing their products or services, must clear is not the number of leads generated. Yes, you read that right.
According to the results of a recent GetApp Lab study, business-to-business and software-as-a-service marketers found it most difficult to capture high-quality leads. Nearly 30% of respondents cited this as their greatest challenge.
Lead generation is an obvious benchmark of success for any marketing campaign. It is especially important in the current business landscape, with an ever-growing number of B2B businesses around the world competing for the same customer base within each industry.
There are a variety of B2B lead generation tactics out there today, but knowing which will work well for you, how to properly execute each and constant maintenance based off data will determine your success or failure.
Keep in mind, about 70% of your experiments, campaigns and/or tactics will fail but the 30% that succeed will be lean mean lead generating machines.
Speaking of machines, technology is changing at a rapid rate and so is how data is being processed. Terms like artificial intelligence (AI), deep learning, machine learning, internet-of-things (IOT) and data science seem to appear everywhere nowadays.
The generation of B2B leads is a complex process especially if you don’t have experience. That’s why there are lead generation marketing companies who specifically work with B2Bs. These professionals plan, execute, track and analyze your leads, strategies & campaigns so they can revise and adapt in real-time.
Developing a high-level strategy that includes research, creating buyer personas, segmenting potential lead into list, automation, targeting, attracting, converting, nurturing and closing leads is daunting, especially when you have a business to operate.