In a way, marketing automation software is like magic for business-to-business (B2B) organizations. It directs messages to prospects and leads based on their stage of the buyer’s journey. The result? A higher level of engagement, which helps move them through the sales funnel.
Running an eCommerce business can seem daunting for several reasons. First, capturing and maintaining customers’ interest in your products is challenging in the face of high competition. Second, it is tricky to balance an effective process for operations with a personal level of customer service.
One solution to both of these problems is setting up automated workflows. Automated workflows offer great potential for promoting internal efficiencies, increasing eCommerce revenue and improving customer satisfaction.