CBD wellness company is overnighting its stress-reducing products to customers free-of-charge. Strip clubs are offering drive-up services in which dancers stay six-feet away to comply with social distancing protocols. Automotive dealerships are offering contactless white-glove services such as home vehicle pick-up to every single customer.
Social media has become the primary form of entertainment for many people during the coronavirus outbreak. Many people are stuck at home, unemployed or both. As a result, those people are spending much of their time on social media platforms talking about Tiger King and Carol Baskins, or planning that annoying drive-by birthday procession.
For this reason, social media marketing has become more valuable than ever before.
What is your primary marketing objective to help your business survive the economic disaster caused by COVID-19?
- Get leads and drive them to the end of your sales funnel
- Drive traffic to your website and reinforce your brand
In order to keep up with that pesky Amazon, Google recently made its advertising tool available by including unpaid, organic listings in the Shopping search results FOR FREE (yes, free - no BS, no Google Ads account or credit card needed).
- Marketing email engagement has climbed to 25% higher than pre-COVID averages.
- Conversely, sales or promotional email response rates are down over 25% from pre-COVID-19 times
Emails that lack targeting or personalization are bound to end up in recipients’ trash folders, especially during the coronavirus pandemic. People are overwhelmed and stressed out. Just think of all the emails you are currently weeding out of your inbox. However, personalized emails that speak to customers based on which part of the buyer’s journey they are at is a different matter altogether.
Going overboard with special offers to the point they undercut the value of your services is never a good marketing strategy or idea. However, giving customers economic reliefs like deferred payments, late fee forgiveness, discounts and rebates during the coronavirus pandemic is a good way to demonstrate value proposition consideration to customers who may be struggling. You are doing what you can to make their lives easier and they will appreciate that.
Steak-ummm recently tweeted the following: “life is full of uncertainty and mystery. the more we learn the more we realize how little we know. in times of doubt and existential angst it’s comforting to know one thing for sure: frozen beef sheets are good”
Coors Light’s Made To Chill campaign plays well to the social distancing aspect of the coronavirus pandemic: “The Official Beer of Drinking in the Shower.” The accompanying image to the Coors Light campaign is of a person whose pants are down around their ankles while in the shower. It strikes a lighthearted, humorous tone that is playful rather than offensive.
View Our Side-By-Side ecommerce Platform Comparison Chart Below
You would not be able to operate your online store without an eCommerce platform. This is the software on which you build and run your online business. It is critical for other reasons, as well.
When you lease an eCommerce platform instead of building one of your own from scratch, you avoid the significant costs of developing, supporting and keeping the software up to date. The cost of developing an eCommerce website can range from $10,000 to upwards of $500,000 depending on the features you need, the company that builds it and the sales and traffic goals you set.
While pay-per-click (PPC) ads offer a prime opportunity to capture and convert leads, running successful PPC campaigns can be confusing and overwhelming to those who lack the experience and knowledge to do so.
PPC campaigns are a form of marketing strategy where ads are used to drive users to your business with a specific goal in mind. Whenever an ad is clicked, the advertiser pays a publisher.