Some logos are so famous that they don’t need to incorporate their company name or a tagline. There is a lot of brainstorming, testing, revisions, and money involved to get the job done right. Especially for companies on a global scale, so cultural differences don’t become a barrier.
How can these simple, yet complex, little logos leave a lasting impression on people across the world? Because they’re are very basic and easy to replicate!
The best logos target our psyche on ALL levels… the conscious and subconscious, kids and adults, black or white, Asian or American. In the logo info-graphic below, we learn that logos carry intense colorful meanings as well. Have you ever wondered why some logos are yellow and others red? Why luxurious brands are usually a dull black, white, or brown, while corporate logos are various shades of blue?
Some Major Color Associations:
Red is related with blood, fire, and alerts. When you see red in a logo, it sparks feelings like passion, love, aggressiveness, trust and activeness.
Blue is associated with depth, stability, skies and seas. When you see the color blue, your brain automatically feels comfort, faith, clarity, and confidence.
Yellow is more obvious than you think, relating to energy, joy, and the sun. Giving you the feelings of liveliness, energy, and freshness.
Logo Influences on Kids:
Did you know that kids between the ages of 3 and 5 already understand that a logo stands for a product? 100% of children at the age of 8 are able to match logos with their products correctly (very famous logos such as McDonald’s Golden Arches and Nike’s Swoosh).
The Most Valuable Logos in the World:
Apple, at $104.3 Billion, has a simple gray apple logo with a bite taken out of it. GE, at $34.2 Billion, is a blue circular logo with a fancy G and E that look the same, but reflected.
The Most Expensive Logos in the Universe:
Pepsi spent 1 Million Dollars on their logo change in 2008. Their strategy consisted of about 27 pages, explaining its references to Da Vinci, yin-yangs and Mobius strips.
BBC spent a whopping $1.8 Million on their broadcasting logo so it displayed better on the TV screen. The logo is literally black and white, with 3 squares, encompassing the letters BBC.
The Cheapest and Most Effective Logos Around:
Twitter ONLY spent $15 on their logo and didn’t change a thing. They purchased it from iStock photo. Later on they simplified it even more getting rid of the hair spike and tilting the neck upward.
Microsoft re-designed their logo, with the 4 colorful boxes and their company name next to it, in-house for free. After design experts quoted them between $250,000-$500,000.