Marketing Strategy & Pro Tips from Tag Marketing

Chris Taglia

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HubSpot Vs Salesforce Pardot: Which Marketing Solution Is Best For You

Posted by Chris Taglia on Jul 3, 2019 3:54:00 PM
15 minute read

Reviews, Results, Comparisons & A Professional Take On Things

While there are a number of marketing software solutions available, HubSpot and Salesforce’s Pardot integration are the leaders in the market.

Each solution offers marketing capabilities such as email, website, social media and marketing automation - along with advertising. Within these marketing categories there is lead management and campaign management. Reporting and analytics allow users to track the results of campaigns, determine what does and does not work and take measures to improve upon previous campaign performance.

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Topics: CRM, Marketing Platform, Marketing Solution, Comparison, HubSpot, VS, Versus, Marketing Software, Review, Salesforce, Pardot

Get Real Results: 5 Online Reputation Management Strategies

Posted by Chris Taglia on May 31, 2019 3:25:20 PM
7 minute read

When it comes to your online presence, first impressions matter very, very much. This is why online reputation management is a critical strategy for the success of your business.

Not to mention, online reputation is something that affects every organization. There is no getting away from it; it is not optional. If you fail to develop it, you leave your company vulnerable to online attacks from negative reviews, complaints on social media and any bad news that may surface about your brand.

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Topics: Online Reputation

Online Reputation Management Companies: Their Strategies & Stats

Posted by Chris Taglia on Apr 26, 2019 6:34:29 PM
10 minute read

Given all of the marketing strategies today that are effective at increasing leads and sales, why is online reputation management one of the most important for companies to pay attention to? It has to do largely with the availability and reach of peer-to-peer marketing (aka word of mouth) today. People can now get feedback and recommendations from fellow consumers via the Internet that they once only had access to in-person or within their own circle of family and friends.

And the vast majority of people have read your reviews or at least came across your company's rating. These online reviews have become a critical part of any effective marketing plan and for good reason.

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Topics: Online Reputation

Surefire Tactics To Build A Positive Online Reputation

Posted by Chris Taglia on Apr 26, 2019 2:51:36 PM
10 minute read

Far too many organizations wait until disaster strikes to make the investment necessary to build a positive online reputation. But there are very good reasons why you should take a proactive stance before a flurry of negative reviews surfaces or a customer complaint posted on one of your social channels turns off potential customers. It is much more difficult to mitigate damage than to prevent it. In fact, some negative content is nearly impossible to remove or override.

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Topics: Online Reputation

6 Quick Tips About Email Marketing That Really Works

Posted by Chris Taglia on Apr 16, 2019 4:12:07 PM
6 minute read

We get it. Your time is limited, consumer's inboxes are already very full, and there are so many different marketing channels to focus on. While it may seem tempting to forgo email marketing so that you can focus more on - say - social media or search engine optimization (SEO) efforts, our best quick tip for you is DON'T.

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Topics: Email Marketing

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