Marketing Strategy & Pro Tips from Tag Marketing

Chris Taglia

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Online Reputation Management Companies: Their Strategies & Stats

Posted by Chris Taglia on Apr 26, 2019 6:34:29 PM
10 minute read

Given all of the marketing strategies today that are effective at increasing leads and sales, why is online reputation management one of the most important for companies to pay attention to? It has to do largely with the availability and reach of peer-to-peer marketing (aka word of mouth) today. People can now get feedback and recommendations from fellow consumers via the Internet that they once only had access to in-person or within their own circle of family and friends.

And the vast majority of people have read your reviews or at least came across your company's rating. These online reviews have become a critical part of any effective marketing plan and for good reason.

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Topics: Online Reputation

Surefire Tactics To Build A Positive Online Reputation

Posted by Chris Taglia on Apr 26, 2019 2:51:36 PM
10 minute read

Far too many organizations wait until disaster strikes to make the investment necessary to build a positive online reputation. But there are very good reasons why you should take a proactive stance before a flurry of negative reviews surfaces or a customer complaint posted on one of your social channels turns off potential customers. It is much more difficult to mitigate damage than to prevent it. In fact, some negative content is nearly impossible to remove or override.

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Topics: Online Reputation

6 Quick Tips About Email Marketing That Really Works

Posted by Chris Taglia on Apr 16, 2019 4:12:07 PM
6 minute read

We get it. Your time is limited, consumer's inboxes are already very full, and there are so many different marketing channels to focus on. While it may seem tempting to forgo email marketing so that you can focus more on - say - social media or search engine optimization (SEO) efforts, our best quick tip for you is DON'T.

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Topics: Email Marketing

LinkedIn B2B Lead Generation Expert Guide: Facts, Stats Best Uses

Posted by Chris Taglia on Apr 4, 2019 12:45:45 PM
10 minute read

LinkedIn is, by the very nature of its design, a perfect social platform for fueling B2B lead generation efforts. Just not in the same manner you would traditionally do on platforms such as Google Ads or Instagram.

With LinkedIn, you are better off running paid campaigns for people to download an eBook, register for a webinar, offer a free product sample, or promote an event. It isn't about the hard sell on LinkedIn, it is about building relationships, educating and helping others succeed. Only when they start succeeding, will you on this platform.

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Topics: Lead Generation, Guide

The Ultimate Facebook Guide for B2B Lead Generation

Posted by Chris Taglia on Mar 21, 2019 11:20:02 AM
18 minute read

As of now there are over 2.3 billion monthly active Facebook users, with an average of 1.49 billion people logging onto Facebook daily.

If your business-to-business (B2B) isn't currently utilizing an audience of this magnitude to your benefit, then you are missing out on some serious lead generation and customer acquisition.

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Topics: Lead Generation

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