Given all of the marketing strategies today that are effective at increasing leads and sales, why is online reputation management one of the most important for companies to pay attention to? It has to do largely with the availability and reach of peer-to-peer marketing (aka word of mouth) today. People can now get feedback and recommendations from fellow consumers via the Internet that they once only had access to in-person or within their own circle of family and friends.
And the vast majority of people have read your reviews or at least came across your company's rating. These online reviews have become a critical part of any effective marketing plan and for good reason.