Creating websites is one thing, but making it work on a mobile device is another. Just because you’ve made your website compatible with the mobile world doesn’t necessarily mean that it’s going to have the best responsive design or or is optimized for the user's experience. You must “think mobile” before you can “be mobile.” Here is how to successfully optimize your website for mobile users.
1. Map Out & Visualize a Consumer’s Day Through Their Mobile Devices
How do you, as a consumer, find out about new restaurants or great massage places in the area? Normally, the first place that you would check is on your mobile device such as a phone or tablet. The majority of US adults who regularly search online use two or more devices throughout the day, and most of them switch their devices when doing everyday tasks, such as checking email, shopping online, or even checking social media.
Consumers expect a website to be easy to use on any device, at any time.
2. Provide Rich Content & Optimize for Micro-Moments
You already know which call-to-actions (CTAs) to use for each consumer as they move down the marketing funnel. But now you must consider your mobile consumers’ “micro-moments.” What are micro-moments? According to Google, micro-moments are those moments when people reflexively go to their device with the immediate demand to learn something, do something, discover something, or buy something. They are impulsive moments that can affect a buyer’s decision and preference.
How do you tap into those micro-moments? Ask yourself these questions when optimizing your mobile site:
- Which keywords are being searched for on different devices to your website?
- What content are users trying to access on the website?
- How is the flow of access and funnel different on each device used?
Forrester’s US Mobile Mind Shift Online Survey found that, last year, 62% of online adults in the United States expect a mobile-friendly website; 23% expect that website to change based on location. Our mobile-friendly websites must provide the information that people are quickly searching for while also providing the flexibility of the consumer environment.
3. Different Device = Different Website Metrics
For desktop users, we may consider long times of engagement as a high conversion rate. For mobile devices, however, most users are looking for a short and quick way to have access to the information that they need. Consumers will avoid websites that are frustrating and provide no ease of use or access. View important website UX stats that will blow you mind.
When creating your website, get into a mobile mindset and provide an easy way for consumers to search for what they need on their mobile device.
4. Admit the Inevitable, Mobile is Growing
Let’s face it. Without our mobile devices, we might as well be naked. Most of us go 24/7 with a mobile device by our side. Our websites should reflect that, and we should take advantage of that. Consider making your website more personal and social for users.
Making and optimizing a mobile-friendly website does not have to feel so daunting. Remember, you want to help consumers find what they want quickly and easily. Keep in mind the above key points when creating your website and optimizing your content. Make sure that text is easy to read, images are clear, layouts are simple, and CTAs are designed for phones, tablets, and computers. Follow these website strategies and you will have no problems handling the mobile community.