Reviews, Results, Comparisons & A Professional Take On Things

While there are a number of marketing software solutions available, HubSpot and Salesforce’s Pardot integration are the leaders in the market.

Each solution offers marketing capabilities such as email, website, social media and marketing automation - along with advertising. Within these marketing categories there is lead management and campaign management. Reporting and analytics allow users to track the results of campaigns, determine what does and does not work and take measures to improve upon previous campaign performance.

Lackluster Reviews Were Not Appetizing

A restaurant with two locations was struggling with less than ideal online reviews due to a number of factors.

Successfully executing online reputation management for restaurants is very challenging due to all of the dynamic variables including staff, pricing, atmosphere, food and drink items and wait times.

When it comes to your online presence, first impressions matter very, very much. This is why online reputation management is a critical strategy for the success of your business.

Not to mention, online reputation is something that affects every organization. There is no getting away from it; it is not optional. If you fail to develop it, you leave your company vulnerable to online attacks from negative reviews, complaints on social media and any bad news that may surface about your brand.

Some people think that reputation is something that we all left behind in high school - the stuff of giggling girls in the corner whispering about that time you squirted ketchup all over yourself in the cafeteria.

However, much like the “most likely” labels assigned in yearbooks that are now collecting dust, the online reputation of your company portrays a powerful image to the world and, more importantly, your sales prospects.

So let's start off with some great statistics to build up the importance before we dive into how successful companies manage their online reputation.

Given all of the marketing strategies today that are effective at increasing leads and sales, why is online reputation management one of the most important for companies to pay attention to? It has to do largely with the availability and reach of peer-to-peer marketing (aka word of mouth) today. People can now get feedback and recommendations from fellow consumers via the Internet that they once only had access to in-person or within their own circle of family and friends.

And the vast majority of people have read your reviews or at least came across your company's rating. These online reviews have become a critical part of any effective marketing plan and for good reason.