Before we dive into how much a website costs and your options, let's discuss why you need one to begin with.

Without a website, you might as well kiss your business goodbye. According to SCORE and a report by the Local Search Association, “Some two-thirds (63%) of consumers go online when looking for local businesses.” A website is vital to the long-term success of your company due to the fact that “81% of shoppers conduct online research before buying,” reports MineWhat.com.

It’s tempting to get lured in by free website builders like Wix, GoDaddy, and Squarespace. They market themselves as the perfect solution for businesses of all sizes. They’ve focused on strategic marketing, emphasizing low cost, and ease of use. These builders may seem attractive at first glance, but will they meet your business’s needs?

Print catalogs may seem outdated at first glance. But consider the unique opportunity print gives you. A physical book with pages a potential customer can turn is a tangible, memorable experience. It brings the shopping experience to them in unique and shareable ways. A couple or family can view a catalog together, make plans, and choose their favorite items. It creates an experience.

The fallout of the Coronavirus pandemic has been swift, merciless and devastating for restaurant owners and their staff. Government-mandated shutdowns forced eateries to shut their doors to dine-in staff, cutting off a vital segment of customers.

In the midst of the mass layoffs occurring at restaurants across the United States, there are restaurants that have made adjustments to ramp up marketing efforts and sales.

Print catalogs HAVE NOT lost their sales-generating power in 2020, as evidenced by these statistics from Xerox:

• 57% of consumers prefer printed catalogs over digital catalogs.
• 69% of consumers consult a printed catalog before making an online purchase.
• Catalogs influence an average of 2.5 purchases.
• More than 77% of recipients visit a retail store due to a catalog promotion.

Think about how saturated the online market is with companies selling products. Good real estate in search results is at a premium and differentiating your business from competitors is challenging, to say the least. 

In a way, marketing automation software is like magic for business-to-business (B2B) organizations. It directs messages to prospects and leads based on their stage of the buyer’s journey. The result? A higher level of engagement, which helps move them through the sales funnel.

5 Benefits Of A FREE Google My Business (GMB) Listing

It is easy to dismiss Google My Business (GMB) if you are a business-to-business (B2B) without a storefront. The FREE listing was designed primarily to showcase small to midsize local businesses. However, GMB offers a great deal of value to all types of companies including B2Bs and those that conduct all of their operations online such as eCommerce sites.