As it turns out the biggest hurdle B2B and SaaS companies, marketing their products or services, must clear is not the number of leads generated. Yes, you read that right.

According to the results of a recent GetApp Lab study, business-to-business and software-as-a-service marketers found it most difficult to capture high-quality leads. Nearly 30% of respondents cited this as their greatest challenge.

Lead generation is an obvious benchmark of success for any marketing campaign. It is especially important in the current business landscape, with an ever-growing number of B2B businesses around the world competing for the same customer base within each industry.

There are a variety of B2B lead generation tactics out there today, but knowing which will work well for you, how to properly execute each and constant maintenance based off data will determine your success or failure.

Keep in mind, about 70% of your experiments, campaigns and/or tactics will fail but the 30% that succeed will be lean mean lead generating machines.

Speaking of machines, technology is changing at a rapid rate and so is how data is being processed. Terms like artificial intelligence (AI), deep learning, machine learning, internet-of-things (IOT) and data science seem to appear everywhere nowadays.

The generation of B2B leads is a complex process especially if you don’t have experience. That’s why there are lead generation marketing companies who specifically work with B2Bs. These professionals plan, execute, track and analyze your leads, strategies & campaigns so they can revise and adapt in real-time. 

Developing a high-level strategy that includes research, creating buyer personas, segmenting potential lead into list, automation, targeting, attracting, converting, nurturing and closing leads is daunting, especially when you have a business to operate.

Most clients don't know what B2B lead generation is or how to effectively utilize it as a weapon. Leads are the lifelines of any business and here we will teach you how to use it to survive the online landscape and thrive amongst the competition.

So, how do we get more leads? To answer this question, we first need to be able to distinguish between a B2B and a B2C target audience. Knowing the similarities and differences between the two audiences can help prevent you from failing before you even start.