Has AI Increased or Decreased PPC Return on Investment?
3 minute readArtificial Intelligence (AI) has been forced on pay-per-click (PPC) advertisers but is it for the better or worse when it comes to your business's return on investment (ROI)? Pay-per-click advertising is an essential marketing tool that businesses use to...
Has AI Increased or Decreased Search Engine Optimization ROI?
3 minute readSearch engine optimization (SEO) has been disrupted by Artificial Intelligence (AI) but is it for the better or worse when it comes to your business's return on investment (ROI)? Every business owner has a common desire to improve search engine...
5 Google Ad Recommendations NOT In Your Best Interest
These Ad Recommendations Are Mostly Bad For You But Good For Google I'm so sick and tired of Google pushing these ad recommendations onto small to mid-sized businesses, that I wanted to try and warn as many people as I could. These ad suggestions that Google...
Good & Bad Uses of AI When Marketing Small Businesses in 2024
9 minute readWhy AI Won't Replace Your Professional Marketers & SEO Experts in 2024 I want to talk about AI uses in marketing. The good along with the bad to save small to medium-sized business owners time, money, and aggregation chasing every little shiny object...
Combine SEO and SEM Strategies for Fast Sustainable Results
10 minute readThe difference between SEO and SEM is that search engine optimization is focused on optimizing your website organically in order to drive traffic while search engine marketing utilizes both organic and paid search to gain traffic and visibility....
What Can I Do While SEO Builds Momentum?
7 minute readThe search engine optimization experts at Tag Marketing will go over what you can do while your SEO is building momentum and the strategy is getting executed. Each of us has well over a decade of experience. In part one of this two-part series, we will...
What Google Antitrust Lawsuit Means for Marketing Your Business
The Default For Getting Your Small Business To The Top Search Results You’ve no doubt heard of the Google Antitrust Lawsuit, the landmark case brought by the U.S. Justice Department that alleges Google uses underhanded tactics to maintain its virtual monopoly as the...
The 7 Components OF SEO – A Fifth Element Parody
13 minute readGet More Leads & Conversions When You Properly Combine These Components Of SEO You’ve probably heard of the movie The Fifth Element but what the heck does that have to do with the seven components of SEO? Nothing really, but it's a parody that we...
How Long Does SEO Take To Work? Get Results Sooner
4 minute readAccording to Google, it takes 4-12 months for SEO to work. Ahref ran a poll on LinkedIn with the consensus being 3-6 months for SEO to show results. They also ran a Facebook poll where the most popular answer was 6-12 months. Combining the results comes...
Best Digital Marketing Lead Generation Tactics for Small Businesses
7 minute readWhat is Lead Generation in Digital Marketing? Lead generation in digital marketing is how small- and medium-sized businesses increase sales and build a customer base using digital channels to reach potential customers who otherwise might not know about...