Marketing Strategy & Pro Tips

The Ultimate Yext Review: ROI Case Study With Powerful Statistics

Posted by Chris Taglia on Oct 20, 2017 5:12:27 PM
Marketing Professional

Powerful Yext & Local Search Stats

Yext conducted a survey of 31,000 locations:

  • Businesses who include enhanced content received 416% MORE VIEWS than those without enhanced listing features.
  • 95% of respondents reported FINDING INCORRECT INFORMATION about a business that they were searching for online.
  • 63% reported that they found incorrect information about a business "MANY TIMES."
  • 91% indicated that finding incorrect business listings has IMPACTED THEIR CUSTOMER EXPERIENCE.
  • More than 33% stated that finding incorrect information about a business had "SIGNIFICANT IMPACT" on their customer experience.

 

 

According To Research From Google:

  • 76% of people who use location search on their mobile devices visit a business WITHIN A DAY. And of those, 28% make a purchase!
  • 59% of consumers use Google to to locate a local business and 71% of those searches VALUE THE INFO contained in the search results.

yext-review-statistics.jpg

Miscellaneous Statistics:

  • 50% of local mobile searchers are LOOKING for business information such as address, phone number or hours.
  • 70% of consumers are WILLING TO SHARE their location information if they believe they are getting something of value in return.
  • 61% of local searches RESULT IN A PURCHASE.
  • 7 out of 10 consumers are MORE LIKELY to use a local business if it has information available on a social media site.
  • 73% of ONLINE SEARCH activity is related to LOCAL CONTENT.
  • 99% of the time a brand name will RANK IN THE #1 SPOT for any and all variations of brand keywords.
  • Yext listings and Pages ENSURE THE AUTHENTICITY of your listings on your own site and on more than 100 key citation sources, maps, apps, directories, search engines, and social media networks.
  • 81% of people perform some type of online research BEFORE making a large purchase.
  • 88% of consumers TRUST ONLINE REVIEWS as much as they trust personal recommendations.
  • 78% of location-based mobile searches RESULT IN an offline purchase.

What do Customers Say?

“Definitely worth the cost. I used to try to manage all these listing by myself, this saved me more in labor time in a week than it cost for a year.” - Ken C.

“Awesome service. My listing jumped to the top of the listings. I love the service they give us.” - Sal C.

“Yext helped me realize what a problem we had with misinformation old info and we were not reaching the public fully and that some things were not user friendly. They even helped as much as they could with things that was not of their concern. After they got me hooked up, I got two new customers right away and it definitely came from them, I had a deal that they only at the time was running for me.” - Terry B.

yext-case-study-ROI.jpg

Yext ROI Case Study

Forrester Consulting quantified these benefits from Yext’s Location Data Management solution over a three-year period:

  • 169% Return On Investment
  • 5 Month Investment Payback Period
  • $1,487,151 Location Data Management Efficiency
  • $933,421 Net Benefits

If you are interested in trying Yext PowerListings, please contact Tag Marketing today at 773-680-6952. We have the knowledge and experience to maximize your local business listing potential. Our team will setup and fully optimize your business location(s) regardless if you're servicing one area or multiple areas.

We use Yext for our clients, as well as, our own local business because we know Yext is worth it. Since we partner with Yext, we can get you the best package & value for cheaper... Only $700 for the first year, then $800 per year there after. If you bought it on your own, it would cost $999/yr and lots of time since you're left to setup and optimize your business by yourself... ultimately making Yext less effective.



FREE Local Listing Auditor Scan Now To See How People View Your Business's NAP  Information Online

Topics: Link Building, Local SEO, Local Marketing

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