You’ve Outgrown Your Foundation
My website is working fine. The links work. Content is added regularly. We have new features. Why does my company need a new website re-design? As your site grows it soon outgrows its foundation. Leading to unorganized content, poor usability, and eventually chaos.
With any website redesign, it is a great time to do a little rethinking. Looking at the current site, a question needs to be asked… What is it that people want when coming to my website?
Judging by the Cover
The old adage “Never judge a book by its’ cover” doesn’t apply to your website. By making an outstanding first impression with a crisp, clean, professional look the user gets a sense of trust from the company behind the site.
Follow the Leader
Your site could have the exact information people are looking for. However, if they can’t find it they will go somewhere else to find the information. Bringing content that is hidden under multiple clicks to the forefront makes it easy for a user to locate. With every click the user has to make, the more and more they will drop off before finding what they were searching for on your website.
New features can dramatically improve the user experience. Your site could make your day-to-day tasks a thing of the past. Adding features to your site that help educate your user, and enhance marketing efforts. These new featured might not have been available or even thought about when you first got your website designed. The longer you and your audience plays with a website or mobile site, the more you realize its faults.
The goal of a website re-design is to create a better user experience. There are many approaches; maybe it’s a new brand look, revised navigation, an additional location, added services, or a complete overhaul. Your site should reflect the company behind the site and ensure a sense of trust with your future clientele.
Contact Tag Marketing's Web Design Team TODAY to Schedule a FREE Re-Design Consultation and in-depth Analysis of your current site.