Creating websites is one thing, but making it work on a mobile device is another. Just because you’ve made your website compatible with the mobile world doesn’t necessarily mean that it’s going to have the best responsive design or or is optimized for the user's experience. You must “think mobile” before you can “be mobile.” Here is how to successfully optimize your website for mobile users.
The most common struggle that companies are experiencing when they are creating and starting up a new website is that the optimization of the website's design for user experience (UX) is insufficient. With this occurring, companies are finding that the website UX is weakening their sites visitors, as well as weakening the amount of consumers who utilize the company’s services or products. The Social of Digital Agencies (SoDA) notes that “77% of agencies believe that poor website UX is a weakness for their clients.”
Creating an operational website can be hard work, and making it SEO-friendly for your target groups adds plenty to your plate as part of a business. Since the internet boom, the main focus of website usability was making it work for computer monitors, keyboards, and mouse devices (and touch pads).
In the digital age, a company’s website is more crucial than ever before. People don’t use the phone book to look up businesses anymore. They use Google (or Bing or Yahoo). People don’t call a business to find out their hours or if they have a certain product. They look on the company’s website. If you’re a business owner, it’s time to think about how you want the future of your company to look online. Having a great product is essential, but if people don’t know about it, how will you sell it?
You’ve Outgrown Your Foundation
My website is working fine. The links work. Content is added regularly. We have new features. Why does my company need a new website re-design? As your site grows it soon outgrows its foundation. Leading to unorganized content, poor usability, and eventually chaos.