Marketing Strategy & Pro Tips

6 Different Types of Offerings That Utilize Content You Already Have

Posted by Chris Taglia on Aug 4, 2017 3:20:12 PM

Do you want to attract more viewers & generate more leads by simply utilizing your already existing content?

Thinking of new content and marketing strategies can be overwhelming for small business owners, but fortunately there are a few simple ways to use the content you already have in new and creative ways. They will keep your customer-base returning to your website, as well as, enticing the new viewers to convert into actual customers.

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Topics: Web Content, Lead Generation, Buyers Journey

Difference Between Features and Benefits: The Key to Selling

Posted by Chris Taglia on Jul 27, 2017 6:09:42 PM

When it comes to online marketing, you want to list your product's features and benefits that will entice your customers. However, most of the time, only a list of features is presented, because it is difficult to determine the difference between features and benefits. Features that your product or service offers are very informative to the customer, but it will be the benefits to the customer that give you the key advantage in converting viewers into customers. 

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Topics: Web Content, Lead Generation, B2B Marketing

Top 5 Local SEO Landing Page Best Practices

Posted by Chris Taglia on Jul 6, 2017 11:07:02 AM

Regardless of whether the business is a small or a big one, it is very important that it ranks highly within a certain market segment. Local SEO landing pages are commonly used to help businesses increase their rankings within a given area or locality. This helps to reach out and gain access to potential clients/customers within a given geographical area.

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Topics: Web Content, Local SEO, Local Marketing

How To Determine The Best Blog Platform For SEO & Your Specific Needs

Posted by Chris Taglia on Dec 14, 2016 6:06:29 PM

There are so many blog platforms out there today that bloggers, businesses, and online marketers are having issues figuring out which blog platform is best for them and for SEO. They all have different features ranging from search engine flexibility, hosting, the ability to monetize (make money off ads), costs involved, and user interfaces.

When it comes to blogging, there are plenty of free and paid options available for all user levels. It’s also important to know if you own the blog or not. If you want to transfer your site down the road, is it even possible and will everything transfer seamlessly.

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Topics: User Experience, Search Engines, Web Content

Get More Followers With Shareable & Social Content

Posted by Chris Taglia on Nov 28, 2016 3:39:02 PM

Follower count has a lot to do with impact and reach of your content or message. There are lots of really good strategies and resources on, what works and what doesn’t, when it comes to getting more followers. These strategies below are the top ones to pay attention to for consistent growth of your social media presence.

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Topics: Web Content

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