Marketing Strategy & Pro Tips from Tag Marketing

How Common Are Fake Reviews On Yelp?

Posted by Chris Taglia on Sep 22, 2017 2:58:17 PM
6 minute read

Anyone who uses Yelp on a frequent basis, or relies on positive reviews to bolster their online reputation is likely familiar with the controversies surrounding fake Yelp reviews.

The two most relevant reasons are:

  1. When people or businesses pay someone to write positive reviews for their own establishments or even pressure their friends or customers to write positive reviews about them.
  2. Or to write negative reviews against YOUR Company to either benefit their own business or express a vendetta such as a disgruntled ex-employee.
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Topics: Online Reputation, Local Marketing

How Reputation Management Can Save Your Business

Posted by Chris Taglia on Sep 8, 2017 1:56:15 PM
5 minute read

Prior to the days of the internet and big search engines like Google, consumers learned of local businesses by way of direct mail, advertisements in the local yellow pages, word of mouth and reviews in newspapers. These days, however, the internet has opened multiple new channels for consumers to not only learn about companies, but to interact and influence a business's reputation with online reviews.

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Topics: Online Reputation, Local Marketing

Top 5 Local SEO Landing Page Best Practices

Posted by Chris Taglia on Jul 6, 2017 11:07:02 AM
5 minute read

Regardless of whether the business is a small or a big one, it is very important that it ranks highly within a certain market segment. Local SEO landing pages are commonly used to help businesses increase their rankings within a given area or locality. This helps to reach out and gain access to potential clients/customers within a given geographical area.

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Topics: Local SEO, Web Content, Local Marketing

Customer Lifetime Value Calculation Example & It's Importance To You

Posted by Chris Taglia on Jun 30, 2017 12:44:04 PM
3 minute read

The Big Question Every Company Asks Themselves: How Much Profit Are We Making Off Each Customer?

This answer is so important because it determines the fate of the business currently, as well as what profits need to be made in order to allow the company to expand in the future. That is why the Customer Lifetime Value (CLV) is the single most important metric in making financial business decisions regarding Marketing, Sales, Product Development, and Customer Support. As we go more into depth on these topics, you will be able to answer these following questions on each of these areas the business standpoint.

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Topics: Local Marketing, Business

Customer Acquisition Cost: Examples + Calculations = Results

Posted by Chris Taglia on Jun 29, 2017 5:32:26 PM
7 minute read

Customer Acquisition Cost is THE Main Metric In Determining The Success Of Your Company

Customer Acquisition Cost: example, calculation, result, and how to improve it all here and simplified for you.

Traditionally, a company had to intrigue viewers with an abrupt style of advertising, and from there they would find methods to track consumers through the decision-making process.

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Topics: Local Marketing, Business

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