1) WHAT IS YEXT?
Yext is a powerful tool for local SEO and a centralized hub for your link building campaign. Yext local puts your business on the map from one cloud-based portal (there's only 1 username & 1 password) so you can access it online wherever and whenever you want. Yext Powerlistings are essentially an easy way to buy over 70 high quality inbound links to your website without the risk of getting penalized by Google.
Anyone who uses Yelp on a frequent basis, or relies on positive reviews to bolster their online reputation is likely familiar with the controversies surrounding fake Yelp reviews.
The two most relevant reasons are:
- When people or businesses pay someone to write positive reviews for their own establishments or even pressure their friends or customers to write positive reviews about them.
- Or to write negative reviews against YOUR Company to either benefit their own business or express a vendetta such as a disgruntled ex-employee.
Prior to the days of the internet and big search engines like Google, consumers learned of local businesses by way of direct mail, advertisements in the local yellow pages, word of mouth and reviews in newspapers. These days, however, the internet has opened multiple new channels for consumers to not only learn about companies, but to interact and influence a business's reputation with online reviews.
Regardless of whether the business is a small or a big one, it is very important that it ranks highly within a certain market segment. Local SEO landing pages are commonly used to help businesses increase their rankings within a given area or locality. This helps to reach out and gain access to potential clients/customers within a given geographical area.