Advertising can be extremely costly for any business, but don't worry we have your back. We've compiled the 11 best free advertising ideas you can use to gain traction for your company. Including these techniques into your inbound marketing strategy will get your foot in the door with your audience, save you money on expensive advertising, and allow you to allocate those funds to other business aspects.
Tag Marketing is THE local content marketing agency with locations in Chicago, Brookfield, Schiller Park, Bartlett, Carol Stream, Roselle, and Geneva Illinois. Our team is 100% client-focused and result-oriented. We have been developing the right content for the right audience at the right time since 2001!
Content marketing is a long-term strategy which takes a lot of organizing, planning, retooling, and knowledge of your specific consumer's behavior. Yes it is time consuming, but well worth it. Did you know that content marketing costs 62% LESS than traditional marketing methods and generates TRIPLE the amount of leads! There is no way your business, agency, or restaurant can be competitive in the Chicago market without an effective content marketing strategy.
Powerful Yext & Local Search Stats
Yext conducted a survey of 31,000 locations:
- Businesses who include enhanced content received 416% MORE VIEWS than those without enhanced listing features.
- 95% of respondents reported FINDING INCORRECT INFORMATION about a business that they were searching for online.
- 63% reported that they found incorrect information about a business "MANY TIMES."
- 91% indicated that finding incorrect business listings has IMPACTED THEIR CUSTOMER EXPERIENCE.
- More than 33% stated that finding incorrect information about a business had "SIGNIFICANT IMPACT" on their customer experience.
1) WHAT IS YEXT?
Yext is a powerful tool for local SEO and a centralized hub for your link building campaign. Yext local puts your business on the map from one cloud-based portal (there's only 1 username & 1 password) so you can access it online wherever and whenever you want. Yext Powerlistings are essentially an easy way to buy over 70 high quality inbound links to your website without the risk of getting penalized by Google.
Anyone who uses Yelp on a frequent basis, or relies on positive reviews to bolster their online reputation is likely familiar with the controversies surrounding fake Yelp reviews.
The two most relevant reasons are:
- When people or businesses pay someone to write positive reviews for their own establishments or even pressure their friends or customers to write positive reviews about them.
- Or to write negative reviews against YOUR Company to either benefit their own business or express a vendetta such as a disgruntled ex-employee.