Marketing Strategy & Pro Tips from Tag Marketing

What Is B2B Lead Generation & How To Effectively Utilize This Weapon

Posted by Kiel Ashram on Jul 15, 2018 2:49:05 PM

Most clients don't know what B2B lead generation is or how to effectively utilize it as a weapon. Leads are the lifelines of any business and here we will teach you how to use it to survive the online landscape and thrive amongst the competition.

So, how do we get more leads? To answer this question, we first need to be able to distinguish between a B2B and a B2C target audience. Knowing the similarities and differences between the two audiences can help prevent you from failing before you even start.

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Topics: Lead Generation, B2B Marketing

What Is Lead Generation?

Posted by Kiel Ashram on Jul 3, 2018 12:49:42 PM

Lead generation is a methodology used by marketers to excite and attract the attention of potential buyers based on research and data driven insights.

Potential buyers for products or services are segmented based on their behavioral attributes, demographics, goals and then buyer personas are created.  These buyer personas are semi fictional representations of your ideal customer for a particular product or service.

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Topics: Lead Generation, Products Vs Services, Conversions

10 Lead Generation Landing Page Examples Proven To Convert Into Sales

Posted by Chris Taglia on Aug 18, 2017 1:04:58 PM

The Importance Of Leads To Your Business

“LEADS ARE THE METRIC THAT, AS MARKETERS, WE RELY ON. BECAUSE LEADS MEAN MONEY.” - KIPP BODNAR, HubSpot.

Generating leads - both high in quantity and quality - is a business's most important objective when trying to grow a company. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 companies feel their lead generation campaigns are effective. What gives? There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning.

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Topics: Web Design, Lead Generation, Conversions

Website Trust Seals Improve Ecommerce Sales - Here's How

Posted by Chris Taglia on Aug 11, 2017 4:07:01 PM

What Consumers Look For

When you decide to make a purchase online, what are the things you look for before moving forward with the payment?

Most likely you’ll be asking yourself these questions:

  • Will your money and personal information be safe and secure?
  • Will this product or service meet or exceed my expectations?
  • Will I receive my order in a timely and reliable manner when I make my transaction?
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Topics: Web Design, Lead Generation, Website Security

6 Different Types of Offerings That Utilize Content You Already Have

Posted by Chris Taglia on Aug 4, 2017 3:20:12 PM

Do you want to attract more viewers & generate more leads by simply utilizing your already existing content?

Thinking of new content and marketing strategies can be overwhelming for small business owners, but fortunately there are a few simple ways to use the content you already have in new and creative ways. They will keep your customer-base returning to your website, as well as, enticing the new viewers to convert into actual customers.

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Topics: Web Content, Lead Generation, Buyers Journey

  • 30 Lead Generation Tips Guide

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  • 6 Most Important Marketing Metrics For Boss

    Get the most important marketing metrics to prove value, with formulas & simplified interpretations of the results.

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  • Creating A Powerful Content Marketing Strategy

    Know how to road map your content marketing to get the most effective strategy your website has ever seen.

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  • Get Found Online Through SEO

    Make SEO an important asset to your website strategy so you can start getting found online.

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  • Website Redesign & UX

    Learn more about website UX & the design strategies your company must know in-order to grow online.

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