Marketing Strategy & Pro Tips from Tag Marketing

Best B2B Lead Generation Tactics To Date [Combine To Win]

Posted by Chris Taglia on Sep 30, 2018 1:44:02 PM

There are a variety of B2B lead generation tactics out there today, but knowing which will work well for you, how to properly execute each and constant maintenance based off data will determine your success or failure.

Keep in mind, about 70% of your experiments, campaigns and/or tactics will fail but the 30% that succeed will be lean mean lead generating machines.

Speaking of machines, technology is changing at a rapid rate and so is how data is being processed. Terms like artificial intelligence (AI), deep learning, machine learning, internet-of-things (IOT) and data science seem to appear everywhere nowadays.

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Topics: Lead Generation, B2B Marketing

B2B Lead Generation Companies

Posted by Chris Taglia on Aug 14, 2018 4:38:07 PM

The generation of B2B leads is a complex process especially if you don’t have experience. That’s why there are lead generation marketing companies who specifically work with B2Bs. These professionals plan, execute, track and analyze your leads, strategies & campaigns so they can revise and adapt in real-time. 

Developing a high-level strategy that includes research, creating buyer personas, segmenting potential lead into list, automation, targeting, attracting, converting, nurturing and closing leads is daunting, especially when you have a business to operate.

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Topics: Lead Generation, B2B Marketing

What Is B2B Lead Generation & How To Effectively Utilize This Weapon

Posted by Chris Taglia on Jul 15, 2018 2:49:05 PM

Most clients don't know what B2B lead generation is or how to effectively utilize it as a weapon. Leads are the lifelines of any business and here we will teach you how to use it to survive the online landscape and thrive amongst the competition.

So, how do we get more leads? To answer this question, we first need to be able to distinguish between a B2B and a B2C target audience. Knowing the similarities and differences between the two audiences can help prevent you from failing before you even start.

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Topics: Lead Generation, B2B Marketing

What Is Lead Generation?

Posted by Kiel Ashram on Jul 3, 2018 12:49:42 PM

Lead generation is a methodology used by marketers to excite and attract the attention of potential buyers based on research and data driven insights.

Potential buyers for products or services are segmented based on their behavioral attributes, demographics, goals and then buyer personas are created.  These buyer personas are semi fictional representations of your ideal customer for a particular product or service.

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Topics: Lead Generation, Products Vs Services, Conversions

10 Lead Generation Landing Page Examples Proven To Convert Into Sales

Posted by Chris Taglia on Aug 18, 2017 1:04:58 PM

The Importance Of Leads To Your Business

“LEADS ARE THE METRIC THAT, AS MARKETERS, WE RELY ON. BECAUSE LEADS MEAN MONEY.” - KIPP BODNAR, HubSpot.

Generating leads - both high in quantity and quality - is a business's most important objective when trying to grow a company. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 companies feel their lead generation campaigns are effective. What gives? There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning.

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Topics: Lead Generation, Web Design, Conversions

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