Marketing Strategy & Pro Tips from Tag Marketing

What Is B2B Lead Generation & How To Effectively Utilize This Weapon

Posted by Kiel Ashram on Jul 15, 2018 2:49:05 PM

Most clients don't know what B2B lead generation is or how to effectively utilize it as a weapon. Leads are the lifelines of any business and here we will teach you how to use it to survive the online landscape and thrive amongst the competition.

So, how do we get more leads? To answer this question, we first need to be able to distinguish between a B2B and a B2C target audience. Knowing the similarities and differences between the two audiences can help prevent you from failing before you even start.

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Topics: Lead Generation, B2B Marketing

Marketing Agency Vs In-House Marketing: The Right Choice For Your B2B

Posted by Chris Taglia on May 10, 2018 5:12:12 PM

B2B start-up companies and small businesses eventually all come to the same conclusion, that they need marketing to reach their business goals, grow, and compete in your industry. But the million-dollar question is should you hire a marketing agency (external) or hire an in-house marketing department (internal).

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Topics: B2B Marketing

Difference Between Features and Benefits: The Key to Selling

Posted by Chris Taglia on Jul 27, 2017 6:09:42 PM

When it comes to online marketing, you want to list your product's features and benefits that will entice your customers. However, most of the time, only a list of features is presented, because it is difficult to determine the difference between features and benefits. Features that your product or service offers are very informative to the customer, but it will be the benefits to the customer that give you the key advantage in converting viewers into customers. 

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Topics: Web Content, Lead Generation, B2B Marketing

Maximize Your Organic Traffic For B2B Lead Generation

Posted by Chris Taglia on Jul 20, 2017 3:02:06 PM

The key to organic lead generation starts with organic traffic and what your audience is searching for on Google. Search engines are smarter than ever these days. Keyword searches are designed to pull up as much information as possible relating to the phrase or topic the user entered. Organic Google searches help the potential customer in finding the information they are looking for within their search index. This is the approach your B2B company should be taking as well, in finding and targeting your customers.

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Topics: Lead Generation, Organic Traffic, B2B Marketing

How To Market Your Company - 4 Things to Consider

Posted by Chris Taglia on Oct 30, 2013 2:43:00 PM

How To Market Your Company Products or Services?

Where Do I Begin? Every time I pick up the phone, or get an email from a potential new client, I always answer the same questions along with “where do I start?” It can be a very daunting question, and overwhelming experience trying to organize and configure a marketing budget and strategy.

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Topics: Business, Local Marketing, B2B Marketing

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