Marketing Strategy & Pro Tips

Difference Between Features and Benefits: The Key to Selling

Posted by Chris Taglia on Jul 27, 2017 6:09:42 PM

When it comes to online marketing, you want to list your product's features and benefits that will entice your customers. However, most of the time, only a list of features is presented, because it is difficult to determine the difference between features and benefits. Features that your product or service offers are very informative to the customer, but it will be the benefits to the customer that give you the key advantage in converting viewers into customers. 

Read More

Topics: Web Content, Lead Generation, B2B Marketing

Maximize Your Organic Traffic For B2B Lead Generation

Posted by Chris Taglia on Jul 20, 2017 3:02:06 PM

The key to organic lead generation starts with organic traffic and what your audience is searching for on Google. Search engines are smarter than ever these days. Keyword searches are designed to pull up as much information as possible relating to the phrase or topic the user entered. Organic Google searches help the potential customer in finding the information they are looking for within their search index. This is the approach your B2B company should be taking as well, in finding and targeting your customers.

Read More

Topics: Lead Generation, Organic Traffic, B2B Marketing

How To Market Your Company

Posted by Chris Taglia on Oct 30, 2013 2:43:00 PM
Internet-Marketing

How To Market Your Company Products or Services?

Where Do I Begin? Every time I pick up the phone, or get an email from a potential new client, I alway answer the same questions along with “where do I start?” It can be a very daunting question, and overwhelming experience trying to organize and configure a marketing budget and strategy.

Read More

Topics: Business, B2B Marketing

  • 30 Lead Generation Tips Guide

    Learn the 30 greatest secrets about lead generation that were used to generate over 70,000 leads per month.

    Download FREE [Guide] The 30 Greatest Lead Generation Tips

  • 6 Most Important Marketing Metrics For Boss

    Get the most important marketing metrics to prove value, with formulas & simplified interpretations of the results.

    Checkout [Cheat Sheet] 6 Most Important Marketing Metrics

  • Creating A Powerful Content Marketing Strategy

    Know how to road map your content marketing to get the most effective strategy your website has ever seen.

    View Our FREE eBook Inbound Content Marketing Strategy

  • Get Found Online Through SEO

    Make SEO an important asset to your website strategy so you can start getting found online.

    Read Our FREE eBook Get Your Website Found Online With SEO

  • Website Redesign & UX

    Learn more about website UX & the design strategies your company must know in-order to grow online.

    Get Our FREE eBook Website Redesign & UX Tips


Quick Finder

Recent Posts


Get Professional Web Design & Marketing Tips