View 12 amazing statistics that crowns a winner in the inbound vs outbound marketing battle. Learn about trends in content marketing, average costs, lead generation, conversions, customer acquisition, and more with a downloadable infographic. Marketing companies and local businesses both confirm that inbound wins vs. outbound marketing. Keep reading to see why!
But before we dig in, lets start with the basics. What is inbound marketing and how does it deffer from traditional outbound marketing?
What is The Difference Between Inbound & Outbound Marketing?
Outbound marketing is the older, more traditional, way of advertising. It includes TV, radio, print advertising, telemarketing, cold calling, and direct mail. The basic idea is to push a message out to a mass audience in hope it reaches the target market. Traditional outbound marketing is very difficult to impossible to track and measure ROI by source.
Inbound marketing refers to online strategies that actually draw in an audience by educating consumers on topics they are searching for and pushing them through each stage of the buyers journey until they become a customer. This newer method increases brand exposure, builds trust, and aligns you as an authority on the topic. Inbound marketing consists of social media posts, website content, landing pages, blogging, automated workflows, eBooks, case studies and much more. As opposed to outbound marketing, inbound is easier to track and individual source ROI is measurable in real-time as well as long-term.
12 Effective Stats Proving Inbound Is Better Than Outbound Marketing
- Properly executed inbound marketing is 10x more effective for lead conversion than outbound marketing.
- The average cost per lead drops 80% after 5 months of consistent inbound marketing.
- Content marketing costs 62% less than traditional marketing and 3x the leads.
- Inbound practices produce 54% more leads than traditional outbound practices.
- Inbound marketers double the average website conversion rate from 6% to 12%.
- 82% of marketers who blog daily acquired a customer through their blog compared to 57% of marketer who blog monthly.
- 75% of inbound marketing channels cost less than any outbound channel.
- 80% of decision makers prefer to get a company's information in a series of articles versus an advertisement.
- Inbound leads cost 61% less on average than outbound leads.
- Businesses that rely mainly on inbound marketing save a minimum of $14 for every new customer acquired.
- Globally, 41% of marketers confirm that inbound produces measurable ROI and 82% of marketers who blog consistently see a positive ROI from their inbound marketing strategy.
- 79% of companies that have a blog report a positive return on their inbound marketing effort.
Inbound VS Outbound Marketing - 10 Powerful Charts You Need To See
Download our 10 FREE marketing charts now and compare inbound marketing vs. traditional outbound marketing stats. See why your marketing efforts are not producing the ROI it should be.