Marketing Strategy & Pro Tips from Tag Marketing

Best B2B Lead Generation Tactics To Date [Combine To Win]

Posted by Chris Taglia on Sep 30, 2018 1:44:02 PM
17 minute read

There are a variety of B2B lead generation tactics out there today, but knowing which will work well for you, how to properly execute each and constant maintenance based off data will determine your success or failure.

Keep in mind, about 70% of your experiments, campaigns and/or tactics will fail but the 30% that succeed will be lean mean lead generating machines.

Speaking of machines, technology is changing at a rapid rate and so is how data is being processed. Terms like artificial intelligence (AI), deep learning, machine learning, internet-of-things (IOT) and data science seem to appear everywhere nowadays.

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Topics: Lead Generation

B2B Lead Generation Companies

Posted by Chris Taglia on Aug 14, 2018 4:38:07 PM
12 minute read

The generation of B2B leads is a complex process especially if you don’t have experience. That’s why there are lead generation marketing companies who specifically work with B2Bs. These professionals plan, execute, track and analyze your leads, strategies & campaigns so they can revise and adapt in real-time.

Developing a high-level strategy that includes research, creating buyer personas, segmenting potential lead into list, automation, targeting, attracting, converting, nurturing and closing leads is daunting, especially when you have a business to operate.

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Topics: Lead Generation

What Is B2B Lead Generation & How To Effectively Utilize This Weapon

Posted by Chris Taglia on Jul 15, 2018 2:49:05 PM
28 minute read

Most clients don't know what B2B lead generation is or how to effectively utilize it as a weapon. Leads are the lifelines of any business and here we will teach you how to use it to survive the online landscape and thrive amongst the competition.

So, how do we get more leads? To answer this question, we first need to be able to distinguish between a B2B and a B2C target audience. Knowing the similarities and differences between the two audiences can help prevent you from failing before you even start.

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Topics: Lead Generation

What Is Lead Generation?

Posted by Kiel Ashram on Jul 3, 2018 12:49:42 PM
8 minute read

Lead generation is a methodology used by marketers to excite and attract the attention of potential buyers based on research and data driven insights.

Potential buyers for products or services are segmented based on their behavioral attributes, demographics, goals and then buyer personas are created.  These buyer personas are semi fictional representations of your ideal customer for a particular product or service.

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Topics: Lead Generation

7 Creative Content Ideas For Your Website

Posted by Chris Taglia on Jun 15, 2018 8:22:01 PM
8 minute read

Content is king and when it comes to owning and operating a website, having creative content ideas for that website really allows your to stand out from the ocean of others on the Internet. Gone are the days of simple pictures and descriptions, because that’s just boring.

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Topics: Web Content, Content Marketing

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