Marketing Strategy & Pro Tips

Chris Taglia

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How Common Are Fake Reviews On Yelp

Posted by Chris Taglia on Sep 22, 2017 2:58:17 PM

Anyone who uses Yelp on a frequent basis, or relies on positive reviews to bolster their online reputation is likely familiar with the controversies surrounding fake Yelp reviews.

The two most relevant reasons are:

  1. When people or businesses pay someone to write positive reviews for their own establishments or even pressure their friends or customers to write positive reviews about them.
  2. Or to write negative reviews against YOUR Company to either benefit their own business or express a vendetta such as a disgruntled ex-employee.
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Topics: Local Marketing, Online Reputation

How Reputation Management Can Save Your Business

Posted by Chris Taglia on Sep 8, 2017 1:56:15 PM

Prior to the days of the internet and big search engines like Google, consumers learned of local businesses by way of direct mail, advertisements in the local yellow pages, word of mouth and reviews in newspapers. These days, however, the internet has opened multiple new channels for consumers to not only learn about companies, but to interact and influence a business's reputation with online reviews.

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Topics: Local Marketing, Online Reputation

10 Lead Generation Landing Page Examples Proven To Convert Into Sales

Posted by Chris Taglia on Aug 18, 2017 1:04:58 PM

The Importance Of Leads To Your Business

“LEADS ARE THE METRIC THAT, AS MARKETERS, WE RELY ON. BECAUSE LEADS MEAN MONEY.” - KIPP BODNAR, HubSpot.

Generating leads - both high in quantity and quality - is a business's most important objective when trying to grow a company. A successful lead generation engine is what keeps the funnel full of sales prospects while you sleep. Surprisingly, only 1 in 10 companies feel their lead generation campaigns are effective. What gives? There can be a lot of moving parts in any lead generation campaign and often times it’s difficult to know which parts need fine tuning.

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Topics: Web Design, Lead Generation

Website Trust Seals Improve Ecommerce Sales - Here's How

Posted by Chris Taglia on Aug 11, 2017 4:07:01 PM

What Consumers Look For

When you decide to make a purchase online, what are the things you look for before moving forward with the payment?

Most likely you’ll be asking yourself these questions:

  • Will your money and personal information be safe and secure?
  • Will this product or service meet or exceed my expectations?
  • Will I receive my order in a timely and reliable manner when I make my transaction?
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Topics: Web Design, Lead Generation, Website Security

6 Different Types of Offerings That Utilize Content You Already Have

Posted by Chris Taglia on Aug 4, 2017 3:20:12 PM

Do you want to attract more viewers & generate more leads by simply utilizing your already existing content?

Thinking of new content and marketing strategies can be overwhelming for small business owners, but fortunately there are a few simple ways to use the content you already have in new and creative ways. They will keep your customer-base returning to your website, as well as, enticing the new viewers to convert into actual customers.

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Topics: Web Content, Lead Generation, Buyers Journey

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  • Get Found Online Through SEO

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  • Website Redesign & UX

    Learn more about website UX & the design strategies your company must know in-order to grow online.

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