Powerful Yext & Local Search Stats
Yext conducted a survey of 31,000 locations:
- Businesses who include enhanced content received 416% MORE VIEWS than those without enhanced listing features.
- 95% of respondents reported FINDING INCORRECT INFORMATION about a business that they were searching for online.
- 63% reported that they found incorrect information about a business "MANY TIMES."
- 91% indicated that finding incorrect business listings has IMPACTED THEIR CUSTOMER EXPERIENCE.
- More than 33% stated that finding incorrect information about a business had "SIGNIFICANT IMPACT" on their customer experience.