Marketing Strategy & Pro Tips from Tag Marketing

Chris Taglia

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The Ultimate Yext Review: ROI Case Study With Powerful Statistics

Posted by Chris Taglia on Oct 20, 2017 5:12:27 PM

Powerful Yext & Local Search Stats

Yext conducted a survey of 31,000 locations:

  • Businesses who include enhanced content received 416% MORE VIEWS than those without enhanced listing features.
  • 95% of respondents reported FINDING INCORRECT INFORMATION about a business that they were searching for online.
  • 63% reported that they found incorrect information about a business "MANY TIMES."
  • 91% indicated that finding incorrect business listings has IMPACTED THEIR CUSTOMER EXPERIENCE.
  • More than 33% stated that finding incorrect information about a business had "SIGNIFICANT IMPACT" on their customer experience.

 

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Topics: Link Building, Local SEO, Local Marketing

How Effective Is Yext for Local SEO Campaigns {Infographic}

Posted by Chris Taglia on Oct 12, 2017 5:51:46 PM

1) WHAT IS YEXT?

Yext is a powerful tool for local SEO and a centralized hub for your link building campaign. Yext local puts your business on the map from one cloud-based portal (there's only 1 username & 1 password) so you can access it online wherever and whenever you want. Yext Powerlistings are essentially an easy way to buy over 70 high quality inbound links to your website without the risk of getting penalized by Google.

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Topics: Link Building, Local SEO, Local Marketing

WordPress Updates: How Important Are They & Why?

Posted by Chris Taglia on Sep 26, 2017 11:12:05 AM

We were asked this question recently, “How important is it that we update our WordPress site and how often should we be doing this?” Our answer is absolutely YES, the ENTIRE website, and as soon as the new versions are released!

What Exactly Does Updating WordPress Mean?

When someone says that you need to update your WordPress, they mean everything listed under the updates tab located in the CMS (content management system) dashboard once you’re logged in. 

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Topics: Web Design, Website Security

How Common Are Fake Reviews On Yelp

Posted by Chris Taglia on Sep 22, 2017 2:58:17 PM

Anyone who uses Yelp on a frequent basis, or relies on positive reviews to bolster their online reputation is likely familiar with the controversies surrounding fake Yelp reviews.

The two most relevant reasons are:

  1. When people or businesses pay someone to write positive reviews for their own establishments or even pressure their friends or customers to write positive reviews about them.
  2. Or to write negative reviews against YOUR Company to either benefit their own business or express a vendetta such as a disgruntled ex-employee.
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Topics: Local Marketing, Online Reputation

How Reputation Management Can Save Your Business

Posted by Chris Taglia on Sep 8, 2017 1:56:15 PM

Prior to the days of the internet and big search engines like Google, consumers learned of local businesses by way of direct mail, advertisements in the local yellow pages, word of mouth and reviews in newspapers. These days, however, the internet has opened multiple new channels for consumers to not only learn about companies, but to interact and influence a business's reputation with online reviews.

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Topics: Local Marketing, Online Reputation

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