B2B start-up companies and small businesses eventually all come to the same conclusion, that they need marketing to reach their business goals, grow, and compete in your industry. But the million-dollar question is should you hire a marketing agency (external) or hire an in-house marketing department (internal).
Topics: B2B Marketing
Tag Marketing is THE local content marketing agency with locations in Chicago, Brookfield, Schiller Park, Bartlett, Carol Stream, Roselle, and Geneva Illinois. Our team is 100% client-focused and result-oriented. We have been developing the right content for the right audience at the right time since 2001!
Content marketing is a long-term strategy which takes a lot of organizing, planning, retooling, and knowledge of your specific consumer's behavior. Yes it is time consuming, but well worth it. Did you know that content marketing costs 62% LESS than traditional marketing methods and generates TRIPLE the amount of leads! There is no way your business, agency, or restaurant can be competitive in the Chicago market without an effective content marketing strategy.
View 12 amazing statistics that crowns a winner in the inbound vs outbound marketing battle. Learn about trends in content marketing, average costs, lead generation, conversions, customer acquisition, and more with a downloadable infographic. Marketing companies and local businesses both confirm that inbound wins vs. outbound marketing. Keep reading to see why!
13 Powerful, Organic SEO Tips Proven To Increase Your Search Rankings & Traffic
TIP 1 - Keyword Research
Effective keyword research is increasingly important to your search engines rankings and to improving your targeted organic traffic. Not only do you need to know how to develop a solid keyword list for SEO, but smart content strategies use keyword research to find out what topics they should blog about and what phrases they should use in their articles.
Keywords or short phrases for web pages and topics or long tail keywords for blog articles. Here is how we develop a great keyword list:
- Create a seed list of industry terms and terms your customers use.
- Expand your list using professional keyword tools including Google's Free Keyword Planner.
- Weed out the junk that isn't relative and refine your list with competitive research.
Learn the most effective SEO techniques and why each are so important to your next online marketing strategy. See some organic SEO statistics that will blow your mind and view helpful resources that will take your website to the next level, becoming a lead generating machine.