Writing quality content that attracts both your audience and search engines is a craft of its own, but it’s a great way to gain web traffic organically. Writing SEO content is not just for traffic; it’s a way to gain followers’ attention and convince them to look further into what your product or service can do for them. Here are the top five SEO writing tips that will enhance your online strategy through content.
1 - Your Audience Comes First
Before developing any content for your online campaign, focus on content that will benefit the audience, not just the search engine. Search engines are not going to purchase your products or service; customers will. This is your chance to prove your expertise in your industry and gain engagement from potential customers.
Knowing your target audience is important in order to know what type of content and voice you will want to use to gain their attention and appeal. Maintaining a conversational tone with your target audience can also increase readership growth within your blog, which will also increase search engine rankings.
2- Create Headlines that Draw Attention
Your headline is your chance to shine. They should be clear and interesting while providing rich keywords to gain attention on both ends. Throw in some well-thought-out headlines for your article to set the tone for your audience. Adding numbers to your headlines can also get more click-through traffic. Try different SEO copywriting formulas to determine what works best for your audience.
3- Use Rich Keyword Phrases
Using relevant keyword phrases in your headlines is the best way to show your readers and search engines what your content is going to talk about. Keeping a steady stream of relevant keywords throughout your posts will maintain SEO while avoiding content writing penalties for having too many keywords cluttered together. You can even make record of keywords to pull at any time by creating a swipe file.
4- Organize Your Posts for Appeal
Make use of subheads to continue driving your audience to read further into yours posts. Header tags make articles easier to skim through so that your audience can see if the article will be useful for their search.
While the average article is around 1,000 words, it is still wise to shorten paragraphs and organize them with subheads. The end of your posts should also always have a call-to-action that will direct your audience to a next step toward a potential product or service purchase.
Use imagery in your posts to appeal to your audience more. Adding pictures and videos that will help enhance your topics are great ways to grab more traffic. Using alt tags with your images also helps search engines know what your visual content is about.
5- Build Links within Your Posts
Anchoring links of past articles and relevant web pages, from your own website, to your new blog post can help increase traffic throughout your website and educate viewers even more. Anyone who shares your post (either through their website or through social media) will share those links to outside audiences and increase your chances of making a sale.
For more information on SEO writing tips and how to enhance your search engine rankings, please download our FREE eBook called Creating Compelling Content for Your Website.
If you think you have a great understanding of content writing and are ready to take the next step, check out these must-have content marketing resources and tools.