17 minute read
There are a variety of B2B lead generation tactics out there today, but knowing which will work well for you, how to properly execute each and constant maintenance based off data will determine your success or failure.
Keep in mind, about 70% of your experiments, campaigns and/or tactics will fail but the 30% that succeed will be lean mean lead generating machines.
Speaking of machines, technology is changing at a rapid rate and so is how data is being processed. Terms like artificial intelligence (AI), deep learning, machine learning, internet-of-things (IOT) and data science seem to appear everywhere nowadays.