Marketing Strategy & Pro Tips from Tag Marketing

B2B Lead Generation Services: Expertise To Generate High-Quality Leads

Posted by Chris Taglia on Feb 22, 2019 11:22:38 AM
15 minute read

Where To Find More Quality B2B Leads

The business-to-business (B2B) model focuses on selling products and/or services to other companies for a profit. In order for you to make a profit you have to make a sale, and before you make a sale you need someone willing to buy whatever it is that you’re selling.

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Topics: Lead Generation

Does Your Business Have A Good Online Reputation?

Posted by Chris Taglia on Jan 25, 2019 6:02:59 PM
5 minute read

Publilius Syrus famously said, “A good reputation is more valuable than money.” When it comes to business, a good online reputation can help you make money.

Buyers in all industries are using digital content and internet searches to make their purchasing decisions. This shift in the commerce landscape has made online reputation powerful enough to make or break a business.

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Topics: Local Marketing, Online Reputation

4 B2B SaaS Lead Generation Strategies for Achieving Runaway Success

Posted by Megan Oster on Nov 30, 2018 6:06:47 PM
6 minute read

As it turns out the biggest hurdle B2B and SaaS companies, marketing their products or services, must clear is not the number of leads generated. Yes, you read that right.

According to the results of a recent GetApp Lab study, business-to-business and software-as-a-service marketers found it most difficult to capture high-quality leads. Nearly 30% of respondents cited this as their greatest challenge.

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Topics: Lead Generation

Pros & Cons of Top B2B Lead Generation Strategies [Comparison Charts]

Posted by Chris Taglia on Nov 21, 2018 9:44:14 AM
7 minute read

Lead generation is an obvious benchmark of success for any marketing campaign. It is especially important in the current business landscape, with an ever-growing number of B2B businesses around the world competing for the same customer base within each industry.

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Topics: Lead Generation

Best B2B Lead Generation Tactics To Date [Combine To Win]

Posted by Chris Taglia on Sep 30, 2018 1:44:02 PM
17 minute read

There are a variety of B2B lead generation tactics out there today, but knowing which will work well for you, how to properly execute each and constant maintenance based off data will determine your success or failure.

Keep in mind, about 70% of your experiments, campaigns and/or tactics will fail but the 30% that succeed will be lean mean lead generating machines.

Speaking of machines, technology is changing at a rapid rate and so is how data is being processed. Terms like artificial intelligence (AI), deep learning, machine learning, internet-of-things (IOT) and data science seem to appear everywhere nowadays.

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Topics: Lead Generation

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